WHO ARE WE?

Cheil Canada is a marketing company operating offering a variety of marketing & advertising solutions. We are a full-service data-driven company, rooted firmly in customer experience and performance. We work across the entire customer journey, creating connections that result in relevant and meaningful personalization through:

• Data & Insight
• Retail Marketing & Shopper Marketing
• Digital and Social Marketing
• eCommerce & eRetailer Marketing

Cheil Canada truly believes in diversity and hires talent with a wide range of knowledge, skills and professional background. As part of Cheil Worldwide, Cheil Canada plays its part in one of the world’s biggest agency networks–comprising of 54 offices and nine affiliates in 46 countries globally.

POSITION SUMMARY

• Samsung.com is scaling its experimentation and insights practice. We need a data-driven analyst who can run A/B tests, govern data quality, and turn behavior patterns into clear, revenue-growing recommendations across every division (Mobile & Wearables, Home Entertainment, Digital Appliances, B2B).

MUST-HAVE QUALIFICATIONS

• 3–5 years in digital analytics, CRO, or experimentation for a high-traffic e-commerce site.
• A/B testing experience with Adobe Target and/or Insider (or similar).
• Advanced use of GA4 and Adobe Analytics—including explorations, calculated metrics, and segmentation.
• Demonstrated data-layer management for GA4 (schema design, mapping, validation).
• SQL/BigQuery proficiency and strong Excel/Sheets skills.
• Dashboard development in Looker Studio / Tableau / Power BI.
• Deep familiarity with GTM, tag-debugging tools, and browser/network debuggers.
• Ability to explain statistical concepts (confidence, lift, p-values) and craft persuasive narratives for non-analysts.

Nice-to-Have Extras

• Server-side testing, Adobe Launch, or Tealium iQ experience.
• Working knowledge of HTML/CSS/JavaScript for front-end troubleshooting.
• Exposure to SEO, paid-media attribution, or product-recommendation engines.
• Background in consumer electronics or retail e-commerce.

KEY RESPONSIBILITIES

• Plan, launch, and analyze A/B and multivariate tests in Adobe Target and Insider—defining hypotheses, sizing audiences, monitoring in-flight results, and presenting statistically sound read-outs.
• Mine GA4, Adobe Analytics, and CDP datasets to uncover behavioral insights, segment performance (device, traffic source, campaign, division), and translate findings into prioritized optimization recommendations.
• Design and maintain self-serve dashboards in Looker Studio, Tableau, or Power BI, automating data pipelines and enforcing metric definitions for stakeholders from squad level to executive.
• Own Google Tag Manager configurations—creating events, enhanced-e-commerce tracking, and custom dimensions, performing end-to-end QA in dev and prod.
• Define, document, and manage the GA4-compliant data layer that powers analytics, Adobe Target, and Insider tests, ensuring consistency, privacy compliance, and future scalability.
• Collaborate cross-functionally with UX, Merchandising, Development, and Legal teams to ensure experimentation and tagging requirements are embedded in every release.
• Champion data quality and governance by establishing validation checklists, monitoring discrepancies, and educating stakeholders on best practices.