UNIVERSITY OF EAST LONDON

Founded in 1898, we at the University of East London (UEL) are proud to change lives through education. Our goal is to advance industry 5.0 careers-first education and provide a clear path to the jobs and opportunities of the future. We’re committed to driving diversity in the 5.0 talent pipeline, working in partnership to promote talent wherever it is found and creating a balanced, inclusive, and green future.
But we can’t achieve this goal alone. We need forward-thinking, innovative, and curious individuals like you to join our community and help us craft our future. As part of our team, you’ll have the opportunity to work with a diverse range of people who share your passion for creating positive change. We’re an inclusive and welcoming community that is constantly moving forward, never satisfied with the status quo.

THE DEPARTMENT (EXTERNAL RELATIONS DIRECTORATE)

We have built an External Relations Directorate that has brought together an integrated Communications & Engagement and Student Recruitment & Marketing service. The directorate is made up of several teams including Communications & Engagement, Marketing, Recruitment and Conversion, Outreach and Access, Change and Transformation (Design and Digital), Events and Advancement and the International Office.
We are looking for team members who will be part of embedding an innovative practice and a digital first mindset within our External Relations Directorate. We seek individuals who not only enjoy working in an agile environment but also demonstrate a willingness to embrace new technology and transformational change. Together, we aim to cultivate a culture of ‘continuous new’, staying updated with emerging technologies and best practice across the.

ESSENTIAL EXPERIENCE

• High level user of Google Analytics and Google Tag Manager
• Experience of producing analytics reports and dashboards using data visualisation tools e.g. Looker studio
• Experience of interpreting data to deliver actionable insights against organisational KPIs and campaign objectives
• Experience of developing and implementing a measurement framework for digital activity
• Experience of undertaking and reporting on ROI analysis for digital marketing activity
  About You
  The ideal candidate will have strong skills in Google Analytics and Tag Manager, and be able to use these tools to ensure we have the correct triggers, events and conversions setup to track digital campaign success. They will also have experience in creating engaging dashboards (using software such as Looker Studio) to present findings and provide actionable insights to stakeholders. Previous experience or knowledge of the higher education sector is desirable but not essential.

FURTHER DETAILS

Job Description & Person Specification

The post holder will deliver research and analysis activities that inform the effective strategic and day to day use of digital channels for student recruitment and reputation management.
They will provide specialist professional advice and guidance to colleagues within the wider External Relations Directorate and deliver insight to ensure our activities across the digital channels are targeted and measured effectively. They will work closely with the Marketing and Web teams to ensure we are effectively tracking and reporting on user behaviour and campaigns.
To find out more, contact Chris Howard, Head of Digital at c.howard@uel.ac.uk