Digital Analyst - Platform Strategy at Experian

Sofia, Sofiya, Bulgaria -

Full Time

Start Date

Immediate

Expiry Date

20 Apr, 26

Salary

0.0

Posted On

20 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Analytics, Adobe Analytics, Google Analytics, Mixpanel, Power BI, Tableau, Looker, SQL, Python, Data Visualization, Data Manipulation, User Engagement, Conversion Funnels, Retention Trends, Product Management, Change Management

Industry

Information Services

Description

Company Description Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices. We uncover and prevent fraud. We simplify healthcare. We create digital marketing solutions. We gain deeper insights into the automotive market, all using our unique combination of data, analytics, and software. We also assist millions of people to accomplish their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agri finance, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com. Job Description We are looking for an execution-focused Digital Analyst to bring analytics strategy and adoption tracking for the Developer Experience (DevX) stream within our Modular Platform initiative. You will use advanced analytics software, including Adobe/Google Analytics, to identify program success or gaps. You will also use business intelligence/data visualization tools, such as Power BI, to produce relevant insights and propose strategies based on data. Reporting into Software Development Lead you will demonstrate expertise in digital analytics, hands-on data manipulation, reporting dashboards and the ability to transform data into clear recommendations. You will collaborate with all modular platform product management teams, promoting a culture of partnership and continuous improvement. Familiarity with GenAI for data processing and enrichment. What you'll do: Lead the analytics strategy for Developer Experience across all modular platforms, ensuring agreement on enterprise goals and developer productivity metrics. Design and implement scalable tracking frameworks using Adobe Analytics and other tools to monitor user behavior and adoption patterns. Develop dashboards using Power BI and other visualization tools to provide real-time insights into platform usage, adoption velocity, and campaign effectiveness. Collaborate with product management teams to define KPIs, prioritize analytics needs, and embed data-driven decision-making into product development cycles. Conduct deep-dive analyses to uncover friction points and recommend applicable improvements to enhance usability and adoption. Establish feedback loops between analytics insights and platform enhancements, ensuring optimization of developer workflows and modular component usage. Translate complex data into compelling narratives for executive stakeholders, product teams, and engineering leadership, allowing strategic planning and investment decisions. Qualifications What you'll bring: Previous experience in digital analytics, driving insights and strategy across enterprise platforms. Expert-level proficiency in analytics platforms such as Adobe Analytics, Google Analytics, and Mixpanel, with hands-on experience configuring, tagging, and interpreting complex data sets. Advanced skills in business intelligence and data visualization tools including Power BI, Tableau, and Looker. Data manipulation capabilities, including experience with SQL, Python, or other data querying and transformation tools. Excellent written and verbal English. Analyze adoption metrics, including user engagement, conversion funnels, and retention trends. Experience collaborating with product management teams. Experience with digital product adoption frameworks, change management principles, and developer experience metrics. Translate complex data into applicable insights for different audiences. Additional Information You will get: Personal Development - career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials and books. Work environment - excellent work conditions with friendly environment, recognized team spirit, and fun and quality recreation time. Social benefit package including life insurance, food vouchers, additional health insurance, monthly flex allowance and internet coverage, corporate discounts, marriage and childbirth / adoption allowance, Multisport card, Sharesave plan, Employee assistance program, а birthday gift and many other benefits! Work-life balance - 25 days paid vacation, 1 additional day off for your birthday and extra 3 paid days for participation in Social responsibility event. Opportunity for Flexible working hours and Home Office. Experian is an Equal opportunity employer. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. #LI-Hybrid This is a hybrid remote/in-office role. Experian Careers - Creating a better tomorrow together Find out what its like to work for Experian by clicking here Employee Status: Regular Role Type: Home Department: Technology Schedule: Full Time

Responsibilities

Lead the analytics strategy for Developer Experience across all modular platforms and design scalable tracking frameworks to monitor user behavior. Collaborate with product management teams to define KPIs and conduct deep-dive analyses to recommend improvements.