DESCRIPTION

Allegiance Group + Pursuant is a direct marketing agency that helps nonprofits across the U.S. deliver customized fundraising campaigns that inspire action and improve donor relationships. We exist to help our clients unlock the joy of giving for their support base.
Regardless of the fundraising strategy or channel, data insights are central to our approach and critical for fundraising success. As the only firm to serve every donor segment across communication channels, our clients experience the impact of strategic insights and recommendations in dramatic fundraising results that help them make a greater impact every day.
The Digital Analytics and Integration Analyst will lead the technical implementation and performance measurement of digital marketing initiatives. This role bridges multiple disciplines – analytics, technical integration, and paid media – to ensure accurate tracking, insightful reporting, and attribution-informed optimization. The Analyst will support both internal teams (Integrated Media Solutions, Web Development) and our nonprofit clients.
This role is a strategic player in how AGP measures and optimizes the performance of digital marketing channels, ensuring our nonprofit clients – and internal teams – benefit from accurate data to make decisions.

REQUIREMENTS GATHERING & INTEGRATION STRATEGY

• Collaborate with internal teams and external clients to define data requirements, scope tracking needs, and align on outcome objectives.
• Architect tracking plans that support both web and paid media analysis, including cross-channel attribution and reporting frameworks.

DOCUMENTATION & KNOWLEDGE TRANSFER

• Maintain clear documentation on tracking implementations, dashboards, attribution logic, and integration architecture.
• Share best practices and support internal training for smoother onboarding of new clients or team members.

SKILLS, KNOWLEDGE AND EXPERTISE

• Proficiency with Google Marketing tools (GA4, GTM, Search Console), Excel, SQL, and Google BigQuery.
• Practical experience in HTML, CSS, JavaScript; Python is a plus.
• Capable of managing ETL‑like data integration for dashboarding in Looker Studio or Power BI.
• Knowledge of modern attribution methodologies and ability to translate them into client strategy with clear understanding of implications on campaign ROI.
• Strong ability to analyze and synthesize data into actionable insights and client recommendations.
• Excellent organization and multitasking skills; able to deliver high-quality work under tight timelines.

EDUCATION & EXPERIENCE

• 3+ years of experience in digital analytics, tracking implementation, or integration roles.
• Demonstrated exposure to paid media analytics and attribution techniques.
  Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Allegiance Group we are striving to build a diverse, inclusive, and equitable workplace. If you think this role sounds like you but your experience doesn’t align perfectly with every single qualification or skill in the description, please apply! You could be just the person we are looking for to fill this, or other, roles!