JOB DESCRIPTION

JOB TITLE: Digital Analytics Assistant Manager (Marketing).
SALARY: £47,790 to £73,000pa (dependent on location and experience) plus the benefits listed below.
LOCATION: London or Bristol.
HOURS: 35 hours, full time.
WORKING PATTERN : Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.

ABOUT THE ROLE

We’re looking for a curious and data-driven Assistant Manager, Marketing Analytics to join our growing Marketing team at Lloyds Banking Group. This is a fantastic opportunity for someone with a strong foundation in marketing analytics who’s ready to take the next step in their career. If you enjoy working with data, uncovering insights, and helping shape marketing strategy then we’d love to hear from you!
You’ll support the delivery of marketing performance insights across digital, CRM, and ATL channels. You’ll also work closely with senior analysts, media teams, and marketing stakeholders to help evaluate campaign effectiveness, build attribution models, and contribute to marketing mix modelling (MMM) projects.
And you’ll play a key role in turning data into stories—helping the business understand what’s working, what’s not, and where to optimise for better results.

Key responsibilities

• Support the development and maintenance of attribution models to evaluate channel performance.
• Assist in the delivery of marketing mix modelling (MMM) projects in collaboration with internal teams and external partners.
• Analyse campaign performance across digital, CRM, and ATL channels to identify trends and opportunities.
• Translate data into clear insights and recommendations that support marketing decision-making.
• Collaborate with platform and channel teams to ensure accurate tracking and measurement.
• Contribute to test-and-learn initiatives by supporting the analysis of A/B and multivariate tests.
• Present findings in a clear, engaging way to both technical and non-technical stakeholders.