Digital and Channel Marketing Specialist at Eaton USA

Burlington, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

16 Apr, 26

Salary

0.0

Posted On

16 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Channel Marketing, Social Media Campaigns, Creative Content Creation, Market Analysis, Event Planning, Communication Skills, Problem Solving, Budgeting, Presentation Skills, Google Ads, Analytics, MS Office, Partner Program Management, Electrical Markets, IT Markets, Datacom

Industry

electrical;Appliances;and Electronics Manufacturing

Description

As a Digital and Channel Marketing Specialist, you will be responsible for engaging with the Critical Power and Digital Infrastructure (CPDI) sales organization in Canada with the execution of marketing activities in Canada in line with agreed key market segments, business strategy, and target audiences. These activities will target all channel partners (distributors, resellers, contractors, & end-users), channel segments (IT, Datacom, Electrical), and product segments (UPS, Peripherals, and Service). Strategic Planning & Channel Marketing - Develop and execute annual marketing business plans and quarterly marketing plans with key channel partners - using partner's business development funds. Develop and deploy local programs targeting specific channel partners and strategic segments for growth; develop and deploy local digital marketing campaigns. Digital Marketing & Creative Content - Strategize, execute, and analyze the social media campaigns for CPDI Canada. Coordinate and direct the creative content creation (digital/print) with internal and external agencies and vendors; provide creative input for signage, mock-ups, and product demos for CPDI Product Lines. Events, Analysis & Continuous Improvement - Plan and support marketing events (virtual and physical: webinars, distributor events, tradeshows). Coordinate with the sales team in support of online and physical events, training, and activities to ensure the availability of marketing assets and merchandise items. Actively seek, analyze, and share feedback on competitor marketing material and digital content. Analyze marketing KPIs to support continuous improvement of marketing activities and its ROI. What will make you successful? The ideal candidate demonstrates a strong proficiency in tools such as Google Ads, pricing systems, analytics, and market assessment platforms, along with advanced MS Office skills. You have an exceptional communication skillset, including presentation experience to different audiences (leadership, sales and technical teams, trade shows, etc.). A creative approach to problem-solving, ability to work independently, and capability to influence decisions related to budgeting and planning are essential for success in this role. We are looking for candidates who are diverse in their backgrounds, perspectives, and experiences, and who can bring fresh and innovative ideas to our team. University degree or college diploma from an accredited institution Minimum 3 years of Marketing experience, including Digital Marketing and Marketing Communications, Experience in Electrical, Datacom or IT markets. Experience in partner program management / distribution channels (including: Business Events, Trade Shows, etc.) Must be legally authorized to work in Canada without corporate sponsorship now or in the future. No relocation provided. This role requires working onsite (hybrid schedule) at our Burlington, ON office. P. Eng., CET or C. Tech designation. Master of Business Administration (MBA) from an accredited institution is preferred. Previous experience working in the IT channel. Experience working with Power Quality (UPS) and Power Distribution products. Fluency in French is a strong asset.

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

The Digital and Channel Marketing Specialist will engage with the CPDI sales organization in Canada to execute marketing activities aligned with business strategy and target audiences. Responsibilities include developing marketing plans, executing digital campaigns, and analyzing marketing KPIs for continuous improvement.