Key Responsibilities

• Take ownership of the company website and e-commerce platform, ensuring products, pricing, specifications, imagery and customer-facing content are accurate, engaging and up to date.
• Build and maintain new website pages, product listings, galleries, quote forms, booking tools and other functionality designed to improve the customer journey and drive conversions.
• Manage and optimise online enquiries, quote requests and orders, working closely with Sales, Operations, Logistics and Customer Service to ensure a seamless customer experience and effective fulfilment.
• Drive digital marketing activity across SEO, Google Business Profile, Google Ads, Meta, social media and email marketing, including the development of promotional and seasonal campaigns.
• Create and manage website, product, blog, FAQ and promotional content, ensuring strong copy, imagery and consistent presentation across digital channels.
• Monitor website and e-commerce performance using Google Analytics, Search Console and other tools, reporting on traffic, leads, conversions and customer behaviour and identifying opportunities for improvement.
• Identify and resolve technical, UX and content issues, including broken links, website performance and third-party integrations, while supporting ongoing website development.
• Work closely with purchasing, inventory, retail showroom and installation teams to ensure online demand, stock levels, promotions and product information remain aligned.
• Coordinate with external developers, photographers, designers and other suppliers where required.
• Use customer feedback, market trends and performance data to continuously improve the online experience and identify new opportunities for digital and commercial growth.
• Take ownership of digital projects and priorities, making informed decisions and adapting quickly within a growing, entrepreneurial business.

What You'll Need

• Essential requirement: 3+ years' experience in e-commerce or website management, with strong hands-on responsibility for an online platform.
• Broad digital marketing experience across areas such as SEO, Google Ads, Meta, email marketing, social media and digital campaigns.
• Strong experience with WordPress, Shopify or a similar CMS.
• Good understanding of HTML, CSS and JavaScript, with web development experience highly desirable.
• Strong knowledge of SEO, Google Analytics and Google Search Console.
• Experience managing product content, e-commerce functionality and online customer journeys.
• Experience with digital advertising, email marketing and social media platforms.
• Commercially minded, analytical and comfortable using data to drive decisions.
• A proactive, problem-solving approach with the ability to work independently and take ownership.