The Digital and Graphic Designer supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. Under the direction of the Marketing Director and working closely with the Senior Director of Mission Advancement the graphic designer provides skilled marketing support and plays an integral role in the positioning and promotion of the YMCA of the East Valley as a leading nonprofit in our community.

QUALIFICATIONS:

• Bachelor’s degree or equivalent required.
• Minimum of 2 years of digital and graphic design experience required.
• Equivalent combination of education, relevant experience and a compelling portfolio demonstrating innovation in design may be considered in lieu of minimum educational/experience requirements indicated above.
• High level skill and up to date with industry leading software and technologies (In Design, Illustrator, Photoshop, Canva, Microsoft Office, etc.)
• Demonstrated experience and knowledge in email creation and web page design (Elementor, Word Press, MailChimp).
• Professionalism regarding time, costs and deadlines.
• Experience in SEO, Google Ads, Adobe Premier Pro and After Effects a plus
• 2-3 years related background in marketing, public relations, communications, advertising, product management or related field preferred
• Prior experience in a not-for-profit organization preferred

DESIRED SKILLS:

• Understanding and demonstrated use of marketing concepts, practices and procedures
• Experience developing marketing materials including newsletters, brochures, web pages, invitations, etc.
• Ability to autonomously take a high-level creative direction and translate it to design concepts and executable designs when developing collateral
• Excellent Photography & Videography skills
• Knowledge of how to organize events and manage timelines and budgets
• Experience in fund development and programming in a nonprofit organization
• Outstanding verbal and written communication skills
• Ability to compose copy from rough draft or source materials quickly and professionally
• Ability to synthesize data from a variety of sources and communicate relevant points clearly, articulately and persuasively
• Ability to write and edit web content
• Excellent grammar, editing and proofreading skills
• Ability to conduct research, develop surveys, compile data and weave findings into written materials
• Must be detail-oriented, able to meet deadlines and possess strong organizational skills
• Willingness to learn new skills, prioritize tasks and exercise good judgment
• Ability to multi-task and manage time effectively
• Ability to maximize results with limited resources through competitive bids, volunteer support, partnerships and donated supplies and services
• Must be able to work with highly confidential matters
• Must be able to work with a highly diverse group of people from a wide variety of backgrounds
• Ability to function positively in a team environment as well as work and manage projects independently from start to finish
• Belief in the importance of the YMCA and its mission to build strong kids, strong families, strong communities
• Desire to make a positive impact in the community and in the lives of individuals

ESSENTIAL FUNCTIONS:

• Creates strategic and innovative marketing collateral (advertisements, presentations, signage/banners, event materials, videos, emails, e-newsletters, website, etc.) to promote the Y’s wide variety of services, events, programs, and classes within our community.
• Designs marketing collateral that positions the Y as a leading nonprofit in our community through strategic development of cause material, implementing association membership campaigns, and advocates the Y’s cause.
• Communicates and works directly with staff members to ensure that created collateral and marketing strategies are accurate, timely, and eye-catching.
• Assume creative ownership of a variety of print projects (program guides, annual report, postcards, tour book, etc.)
• Collaborate with Y design, brand and media agencies and Y-USA to take existing creative for key Y initiatives and modify/personalize for various applications across communication channels, Y locations and programs.
• Support key initiatives at the YMCA of the East Valley through the design and development of key materials as assigned.
• Construct and manage project and approval schedules for multiple, varied projects with complex timelines and production schedules.
• Maintain Y-USA brand guidelines for all visuals throughout the Association. Monitor and champion design compliance with guidelines and in support of the Association’s strategic plan and objectives, brand & cause strategy and YMCA mission.
• Anticipate the digital, visual and graphic design needs of the YMCA and Chief Officers to effectively deliver all types of communications.
• Embrace and stay up-to-date on the newest trends, tools and best practices within digital and visual marketing, systems, software and technology to effectively communicate the Y’s mission and cause.
• Photography for certain Y events and functions.
• Under the direction of the Marketing Director, manage the association’s social media channels and assist with creation and maintenance of google ads as needed.
• Maintain an up-to-date website, photography & videography of the Y’s in-house collection of programs & events.
• Actively participate in training as appropriate
• Guide other projects and efforts as assigned
• Perform all other duties as assigned by the Marketing Director and/or VP of Mission Advancement.
• Follow YMCA personnel policies, practices, salary administration plan, emergency procedures and risk management procedures.
  (Reasonable accommodation will be made available to individuals with disabilities who are able to perform the essential functions of the job.)

DRIVING RESPONSIBILITIES:

• Occasionally drive between sites and operations for association business. Reliable transportation.