Job Title: Digital and Growth Marketing Specialist
Department: Marketing
Reports to: Marketing Manager
Location: On-site, Birmingham, UK
Contract Type: Full-time
Salary Range: £25,000 - £30,000 (DOE)
Travel: Occasional UK travel for campaigns, activations, or events
We are seeking a data-driven and performance-oriented Digital and Growth Marketing Specialist to join our team on-site in Birmingham. This new role has been created to support the business’s ambitious growth targets and strengthen the digital capacity of the marketing department.
The ideal candidate will bring a strong blend of SEO expertise, paid media campaign management, analytics, and funnel optimisation, with a deep understanding of multicultural or diaspora audiences. You will be responsible for developing and executing integrated digital marketing strategies that drive traffic, generate quality leads, and increase brand visibility across the UK, Europe, North America, and other key diaspora markets.
Key Responsibilities

KEY SKILLS & REQUIREMENTS

• Proven experience (minimum 3 years) in a similar digital/growth marketing role.
• Strong hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, and SEO tools (e.g., SEMrush, Ahrefs).
• Excellent understanding of digital acquisition channels and growth metrics.
• Solid knowledge of CRO techniques and user journey mapping.
• Familiarity with WordPress, CRM platforms (e.g., HubSpot), and email automation tools.
• Advanced skills in Excel/Google Sheets and reporting dashboards.
• Strong analytical mindset with a proactive, test-and-learn approach.
• Excellent verbal and written communication skills.
• Experience working with multicultural or diaspora markets is a strong advantage.

PREFERRED QUALIFICATIONS

• Degree or diploma in Marketing, Digital Marketing, Business, or related field.
• Google Ads and Meta Blueprint certifications (preferred).
• Experience with basic HTML/CSS is a plus.
• Understanding of African diaspora media channels and community dynamics.

Please refer the Job description for details