Digital Brand Manager (Digital Marketing & Media focus) at Haier Europe

Vimercate, Lombardy, Italy -

Full Time

Start Date

Immediate

Expiry Date

07 Jun, 26

Salary

0.0

Posted On

09 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Digital Marketing, Media Planning, Content Production, Creative Concept Development, Digital Ecosystems, Consumer Insights, Data Analysis, ROI Optimization, Cross-functional Collaboration, Agency Management, Digital Formats, Campaign Execution, Digital First Approach, Brand Management, Marketing Management

Industry

Manufacturing

Description

Job Posting Title Digital Brand Manager (Digital Marketing & Media focus) The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment. What you will do We are looking for a Digital Brand Manager who will coordinate execution and evolution of the consumer European brand strategy, ensuring that brand messages are built to perform in a contemporary, digital and media-driven ecosystem. You will be part of the Haier Brand Platform within the European Headquarter, responsible for managing brands, events, sponsorships and content production. This role is not about adapting a traditional brand idea to digital. It is about shaping brand thinking so that concepts are born digital-first, media-smart, insight-driven, and scalable across channels. Key responsibilities Ensure the deployment of a Brand strategy that is consistent, consumer relevant, and effective, across Local Markets and Product Lines. Translate brand strategy into creative concepts that work natively in digital mktg environments to support familiarity, consideration and sell-out, in partnership with our Chinese HQ. Lead production of Brand and cross category digital-first assets (web, social, customer journey, paid media formats, content ecosystems) to ensure coherence between concept, brand image, media deployment, and execution. Manage planning, creative process and execution, from concept to delivery, leading also the Shooting Coordinator. Partner with internal teams to ensure integrated and seamless brand execution on all touchpoints: Customer Insights Team for consumers and market Insight, Digital Experience Platform to provide Brand content for Websites, Syndication and CRM, Sponsorship Team to shape joint communication content, Product Lines, our Global HQ base in China. Lead Creative Agencies Plan content production answering to local markets Media Planning and Strategy, acting also a collector of their media plans, in order to invest only in necessary content. The role is not requiring media buying that is managed by local markets. Use data, insights, and performance metrics (including ROI) to optimize brand impact and content effectiveness. Contribute to evolving brand culture toward a contemporary, digital-savvy, and data-informed mindset. What you need to succeed Must have Media and Digital Media planning deep understanding (either from corporate, agency, or consultancy background – previous experience in media agency is appreciated). Direct buying, performance buying and self-service platforms management is not required by this position Digital first approach and culture, deep understanding of digital channels and passionate about innovation; Hands-on experience with digital formats, content production, and campaign execution, leading and coordinating multiple agencies and partners Education: University degree Professional experience Consolidated experience in Brand Management/ Marketing Management roles with primary focus on digital content execution, proven ability to build brand concepts that perform across digital and media; Previous experience in managing and growing junior resources (not interns) Language: Italian & Fluency in English, written and spoken, is mandatory for the position. Soft skills Experience working cross-functionally is a plus, real collaboration, pragmatic and execution-oriented attitude are key to succeed in this role Technical Skills Strong analytical mindset with ability to read data and translate consumer insights into action, especially on content production #LI-MV1 Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years. In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high-end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on corporate.haier-europe.com.

Responsibilities

This role involves coordinating the execution and evolution of the European consumer brand strategy, ensuring brand messages perform effectively within a digital and media-driven ecosystem. Key tasks include translating brand strategy into digital-first creative concepts and leading the production of digital assets across various channels.