ABOUT FLORAL INTERIORS

Floral Interiors is a proudly family-owned Australian business and a leading supplier of premium artificial flowers, plants, trees, pots, vases and decorative pieces.

For over 30 years, we’ve partnered with Australia’s leading retailers, florists, garden centres, interior designers and commercial businesses. As a predominantly wholesale business, marketing plays an important role in how we connect with our trade customers, showcase our products and continue to grow our brand.

We’re looking for a creative, hands-on Digital Brand & Marketing Specialist to bring fresh energy, ideas and organisation to our marketing.

You’ll have a strong visual eye, a genuine passion for interiors, styling and content creation, and the ability to transform products and ideas into beautiful, engaging content across social media, EDMs and digital channels.

This is a hands-on role for someone who enjoys being involved from the initial idea through to the finished campaign.

KEY RESPONSIBILITIES

Working closely with our leadership team, you will:

- Build and manage a structured annual marketing calendar aligned with product launches, seasonal campaigns and key trade moments.

- Develop social-first concepts, including creative ideas, scripts, copy, carousels, graphics, reels and short-form video.

- Lead photoshoots from start to finish, including mood boards, styling, props, product selection, creative briefs, location sourcing, on-set coordination, feedback and final assets.

- Develop and manage EDM campaigns from concept through to scheduling and send, ensuring strong creative and consistent messaging across all digital channels.

- Own and manage our Instagram and Facebook presence, including planning, content creation, scheduling, posting and community engagement.

- Bring your visual eye to styling, photography and video, creating reels, styling clips, behind-the-scenes content and other engaging short-form content.

• - Collaborate with our buyers, designers, photographers and external creative partners to produce compelling, on-brand content.

- Develop clear creative briefs for external partners and ensure assets are delivered on time and to the required standard.

- Assist with updates to our wholesale website, including imagery, product information, specifications and new product launches.

- Monitor campaign and social performance, using insights and analytics to continually improve content and results.

- Stay across emerging social media, content and digital trends and identify opportunities to grow our brand presence and strengthen our position within the trade market.

- Contribute creative ideas that improve the customer experience and support broader business and commercial goals.

WHAT SUCCESS LOOKS LIKE In your first 30 days:

- Our content calendar, reporting rhythm, responsibilities and deadlines are clear and operating effectively.

- At least 90% of approved content and production milestones are delivered on time, with minimal follow-up required.

- Content quality, organic engagement and social traffic show measurable improvement against agreed benchmarks.

- You proactively contribute ideas that elevate our customer experience, strengthen our visual identity and bring fresh energy to the brand.

- Marketing activity is organised, consistent and aligned with product launches and business priorities.

SKILLS & EXPERIENCE

We’re looking for someone who has:

- Demonstrated experience managing social media platforms, particularly Instagram and Facebook, with a strong understanding of content performance and audience engagement.

- Experience with EDM and CRM platforms, including audience segmentation, campaign creation, scheduling and reporting.

• - Strong content creation skills, with a natural eye for composition, styling, photography and visual storytelling.