Digital Brand & Reputation Specialist at Beztak

Farmington Hills, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Aug, 26

Salary

0.0

Posted On

28 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Reputation Management, Local Search Optimization, AI-Assisted Marketing, Digital Brand Management, Local SEO, Listing Management, Customer Review Strategy, Project Management, Written Communication, Editorial Judgment, Platform Optimization, AEO, Digital Customer Experience, Brand Consistency, Multi-location Marketing, Quality Control

Industry

Real Estate

Description

Beztak, a national Real Estate Development, Construction and Property management company, wants you to join our family of talented individuals. We are seeking to hire a Digital Brand & Reputation Specialist to join our team, in-person in Farmington Hills, MI. The Digital Reputation & Local Search Specialist role is responsible for strengthening Beztak’s online brand presence by managing and optimizing key reputation platforms and local search systems across a multi‑location portfolio. This position oversees tools that enhance AI‑driven review management, ensure accurate listings, improve customer engagement, and elevate AEO‑focused local search performance. The role requires a detail‑oriented, digitally fluent marketer who excels at system optimization, brand consistency, and leveraging AI to improve the digital customer experience. It is not a graphic design or social media content creation role, but rather a strategic, operational position centered on platform management and continuous optimization. ESSENTIAL FUNCTIONS: * Manage and optimize Beztak’s reputation management platform ecosystem * Utilize platform recommendations and analytics to improve online visibility and brand performance * Oversee review solicitation and response strategies across property and corporate accounts * Leverage AI-assisted tools to craft thoughtful, brand-aligned responses to customer reviews * Ensure listings accuracy and optimization across all digital directories and local search platforms * Support AEO and local search optimization initiatives * Partner with internal teams and external creative partners to oversee visual and branding initiatives * Provide quality control and creative oversight on marketing and visualization projects * Monitor trends, platform updates, and emerging best practices related to reputation management and digital presence * Operating a company vehicle or personal vehicle to perform job duties. Must be willing and able to drive for work-related purposes. * Working in a high-pressure environment, interacting with difficult customers/vendors, handling urgent matters, resolving conflicts, having effective interpersonal skills PERSONAL QUALITIES: * Customer Service Orientation – extends to both internal and external customers. * Strong project management skills * Collaborative mindset * Confident and dynamic personality QUALIFICATIONS AND EDUCATION: * Degree in Marketing, Digital marketing, Communications, Advertising, Public Relations or similar * 2-3 years of experience in digital marketing and presence, reputation management, or local search optimization * Experience with platforms such as Birdeye, Reputation.com, Yext, SOCi, or similar tools strongly preferred * Familiarity with AI-assisted marketing and customer engagement tools * Strong understanding of: * online reputation management * local SEO/listings management * customer review strategy * digital brand consistency * Exceptional written communication and editorial judgment * Strong organizational skills and attention to detail * Ability to manage multiple properties/accounts and prioritize effectively * Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus * Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer BEZTAK PERKS & BENEFITS: Beztak has an exciting, growth-focused culture, and we strongly believe in promotion from within. While certain positions require past work experience in a specific role, you don’t have to have any experience in property management to join the Beztak team. Beztak culture is one that is built upon the three E’s: Excellent, Ethical and Effective, and we pride ourselves on benefits programs and perks that take care of our team. Some of our most popular benefits include: * 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation * Generous Paid Time Off in addition to paid company holidays and a “Float” Holiday to celebrate a day or holiday that you hold special * Life Insurance, provided at no cost to the employee. * Five medical plan options – several including a Health Savings Account with an employer contribution * Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more! * Employee Referral Program * Tuition Reimbursement Program

Responsibilities

Manage and optimize the company's reputation management platform ecosystem and local search visibility across a multi-location portfolio. Oversee review solicitation, AI-driven responses, and ensure the accuracy of digital directory listings.