At Clarity, we partner with clients to create integrated comms and marketing programs that suit companies at every stage, whether they are rebellious startups, ambitious scaleups, visionary corporations, or industry titans.
Clarity provides fearless marketing and communications to the world’s most forward-thinking companies. Our mission is to tackle the biggest challenges and support our clients evolving needs with a strategic, creative approach.

With a global presence and an entrepreneurial spirit, we value agility, growth, and a positive culture at our core. Our team of integrated marketing experts excels in four key areas:

• Insight, Analytics & Market Intelligence
• Strategic Communications & Public Affairs
• Creative Studio & Content Production
• Digital Experience & Performance Marketing

MUST-HAVE QUALIFICATIONS

• Bilingual: English and German
• Experience using CMS systems
• Experience with email marketing
• Strong attention to detail
• Entrepreneurial spirit
• Copywriting capabilities
• Experience with marketing automation platforms
• Knowledge of digital marketing best practices
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills

ABOUT THE ROLE

We are seeking a highly motivated Digital Campaign Manager to lead our online marketing efforts for one of our biggest clients on a 6-month fixed-term contract, with the potential to extend for an additional 6 months. The successful candidate must be fluent in German and will be responsible for managing our website, search marketing (SEO/SEM), and email campaigns. You will play a key role in driving acquisition, engagement, and traffic improvements through data-driven strategies and A/B testing.

KEY RESPONSIBILITIES

• Lead website management, search marketing (SEO/SEM), and email marketing initiatives.
• Manage web analytics reporting and measurement for the R4S content site. Create dashboards to measure channel and program effectiveness. Maintain a testing culture and execute A/B tests to achieve business goals.
• Develop and execute website tests to improve acquisition, engagement, and traffic.
• Regularly audit web analytics implementation to ensure data accuracy.
• Collaborate with development teams to address issues and implement new tracking capabilities.
• Conduct in-depth analyses of the search landscape to identify optimization opportunities.
• Translate analytical findings and channel insights into actionable business recommendations.
• Adapt website copy to improve performance and engagement
• Oversee email nurture programs. Work with internal teams to build nurture emails across the customer lifecycle.
• Manage email campaigns and upload campaigns.
• Support on ad hoc marketing initiatives as required