Digital + Campaign Marketing Manager at Walker

Indianapolis, Indiana, United States -

Full Time

Start Date

Immediate

Expiry Date

07 Feb, 26

Salary

0.0

Posted On

09 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Campaign Management, Marketing Automation, Data Analysis, Content Management, Salesforce, HTML/CSS, A/B Testing, Google Analytics, Power BI, Collaboration, Creativity, Strategic Thinking, GDPR Compliance, Lead Generation, AI Tools

Industry

Business Consulting and Services

Description

Job Details Job Location: Company Headquarters - INDIANAPOLIS, IN Salary Range: Undisclosed Description Walker Overview Walker is a full-service Experience Management (XM) firm. We believe everyone deserves an amazing experience. This is our purpose, and we fulfill it by providing the world’s leading brands with the services, guidance, and best practices needed to get the most from their XM programs. Walker is located in Indianapolis, IN. While many roles offer on-site, hybrid, or remote flexibility depending on team needs, this position is hybrid and requires regular on-site presence at our Indianapolis office. Remote options are available for other roles in any state where we have operations in the continental U.S. Walker is intentional and mindful about creating a workforce of diverse people who are compensated fairly and are free to be their authentic selves. We know doing this will further enhance the experience our associates and customers have with our company. POSITION SUMMARY: The Digital + Campaign Marketing Manager helps design, launch and optimize digital marketing programs that drive awareness and lead generation. This role manages campaign development and marketing automation efforts, supporting Walker’s evolution toward a connected, data-informed and AI-enabled marketing ecosystem. Working closely with the VP of Marketing, Solutions Marketing Manager and Marketing + Brand Manager, this position combines creative and analytical skills to plan, build and measure campaigns that convert engagement into qualified leads. RESPONSIBILITIES: • Plan, create and manage digital campaigns across email, paid digital and retargeting channels (social managed by the Marketing + Brand Manager) • Drive marketing automation design, implementation and optimization using tools such as ActiveCampaign, ensuring workflows support lead conversion • Develop and test landing pages designed for campaign performance and lead generation • Support content updates and integrations in Craft CMS (experience with WordPress or similar platforms a plus) • Collaborate with internal and external teams to manage data flow between Salesforce (SFDC), Monday.com, SAP ByDesign and Qualtrics • Partner with technical resources to connect automation workflows and data structures, including future integration with CDPs such as Hightouch • Use ChatGPT and Microsoft Copilot to improve ideation, campaign development and operational efficiency • Analyze performance using Google Ads, Google Analytics, Excel, Tableau or Power BI and identify optimization opportunities • Ensure all digital campaigns comply with GDPR, CAN-SPAM and related regulations; coordinate with the VP of Marketing on any policy changes • Work closely with cross-functional partners to align digital efforts with overall marketing goals • Conduct A/B testing and implement performance improvements • Other duties as assigned EDUCATION/EXPERIENCE: • Bachelor’s degree in Marketing, Communications or related field or relevant experience. • 1–4 years of experience in B2B or professional services marketing • Experience managing campaigns within an established marketing automation system • Understanding of partner channel strategy and integrated marketing KNOWLEDGE/SKILLS/ABILITIES: • Familiarity with ActiveCampaign or similar marketing automation platforms • Experience using Craft CMS, WordPress, or other content management systems (CMS) • Understanding of Salesforce, Monday.com, or other CRM tools, with the ability to collaborate with technical teams to guide campaign integrations and system connections • Basic proficiency in HTML/CSS for troubleshooting email or landing page issues • Working knowledge of data structures, automation logic, and customer data platforms (CDPs) such as Hightouch • Proficiency with AI tools such as ChatGPT, Microsoft Copilot, or similar platforms to enhance ideation and workflow efficiency • Strong analytical skills with tools such as Google Analytics, Power BI, or other data visualization platforms • Solid understanding of A/B testing, optimization, and marketing compliance regulations • Collaborative, detail-oriented, and curious, with a balance of creativity, precision, and strategic thinking ABOUT YOU: You’re a curious, data-minded marketer who thrives on creating and improving campaigns. You bring energy and initiative to every project, balancing technical precision with creative thinking. You work comfortably across teams, turning strategy into execution while learning from results. You understand how to connect data, design and automation to drive measurable growth. You appreciate strong content and design, and you know how to use digital tools to make campaigns more efficient and impactful. You’re eager to grow your skills in marketing automation and campaign strategy while contributing to a high-performing, collaborative team. Walker is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Why work at Walker? https://walkerinfo.wistia.com/medias/wwmqw7ssw2 Perks and Benefits: https://walkerinfo.com/careers/ Qualifications EDUCATION/EXPERIENCE: • Bachelor’s degree in Marketing, Communications or related field or relevant experience. • 1–4 years of experience in B2B or professional services marketing • Experience managing campaigns within an established marketing automation system • Understanding of partner channel strategy and integrated marketing KNOWLEDGE/SKILLS/ABILITIES: • Familiarity with ActiveCampaign or similar marketing automation platforms • Experience using Craft CMS, WordPress, or other content management systems (CMS) • Understanding of Salesforce, Monday.com, or other CRM tools, with the ability to collaborate with technical teams to guide campaign integrations and system connections • Basic proficiency in HTML/CSS for troubleshooting email or landing page issues • Working knowledge of data structures, automation logic, and customer data platforms (CDPs) such as Hightouch • Proficiency with AI tools such as ChatGPT, Microsoft Copilot, or similar platforms to enhance ideation and workflow efficiency • Strong analytical skills with tools such as Google Analytics, Power BI, or other data visualization platforms • Solid understanding of A/B testing, optimization, and marketing compliance regulations • Collaborative, detail-oriented, and curious, with a balance of creativity, precision, and strategic thinking

Responsibilities

The Digital + Campaign Marketing Manager designs, launches, and optimizes digital marketing programs to drive awareness and lead generation. This role involves managing campaign development and marketing automation efforts to support a connected and data-informed marketing ecosystem.