Digital Campaign Officer - Marketing (French Speaker) | SM&W at Natixis in Portugal

Loures, , Portugal -

Full Time

Start Date

Immediate

Expiry Date

20 May, 26

Salary

0.0

Posted On

19 Feb, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Management, Strategy Development, Digital Marketing, A/B Testing, Quality Control, Stakeholder Coordination, Performance Analysis, Kameleoon, Adobe Campaign, PBI, Adobe Analytics, Project Management, Digital Advertising, French, English

Industry

IT Services and IT Consulting

Description

Company Description Natixis in Portugal is a Centre of Expertise whose mission is to transform traditional banking by developing innovative solutions for the business, operations and work culture of Groupe BPCE worldwide. As part of Groupe BPCE’s international division, Natixis in Portugal designs and delivers solutions for its two core areas – Corporate & Investment Banking and Asset & Wealth Management – as well as transversal services that support all entities across the Group. With more than 3,000 employees representing 46 nationalities, the teams work across Information Technology, Banking Support Activities, and Compliance, in an integrated, inclusive, and cross-functional way, supporting all business lines and platforms of the Group. A disruptive mindset and a culture of proximity and agility identify Natixis in Portugal Team and reflect the company's mission to transform traditional banking at a global scale: a perfect match in the Portuguese dynamics and entrepreneurial ecosystem. Job Description As the Digital Campaign Officer for in-house banner promotions, you will play a key role in managing and developing our strategy to enhance our digital spaces. Your responsibilities will encompass strategy development, execution, and oversight of the in-house promotional channel (banners) across our digital platforms. Main tasks and goals: 1. Campaign management : • Develop and implement strategies to maximize the impact of our internal banner advertising. • Manage the campaign calendar and coordinate with various stakeholders to ensure smooth execution. • Conduct specific targeting for banners using targeting tools (Kameleoon / Adobe). • Ensure quality control and compliance with visual and textual standards. • Manage the validation process with market, legal, and compliance teams for texts and visuals, and track approvals. • Configure banners within the Kameleoon tool. • Launch and publish campaigns on the platform. • Update the planning tool and the web plan. • Implement A/B testing. 2. Technical support and training • Monitor and assist in resolving issues reported by teams regarding their campaigns. • Train new team members in using the Kameleoon tool. • Contribute to production testing for Kameleoon updates and enhancements. 3. Strategy • Support project managers in defining the overall strategy. • Identify best practices and provide recommendations to teams for local campaigns. • Identify best practices and implement recommendations for national campaigns. . Performance Management • Analyze campaign performance and adjust strategies based on results to optimize visibility and conversion rates. • Monitor and assess campaign performance. • Oversee new feature rollouts and testing initiatives. • Conduct monthly and quarterly performance reviews. • Prepare personalized performance reports for each establishment, including actionable recommendations. • Stay updated on market trends and best practices in digital advertising to propose innovative solutions. Qualifications Proven experience in managing digital advertising campaigns, particularly focused on in-house promotions 1-3 years Strong analytical skills with the ability to interpret metrics to improve performance 1-3 years Digital Marketing: In-depth knowledge of commercial communication strategies on brand-owned spaces 1-3 years Proficient in managing a digital animation plan 1-3 years Proficiency in project management techniques 1-3 years Kameleoon - Notions Adobe Campaign (or other CRM tool) - Notions PBI - Preferred Adobe Analytics - Preferred Fluent Level of French and English (at least C1 level) Additional Information Our workplace reflects the vibrant spirit of our locations, with initiatives such as a Green Transportation Budget, electric bikes and a flexible Hybrid Work Policy. We promote wellbeing through the Honolulu Wellness Club, a Prayer Room, a Lactation Room, and themed Villages that inspire creativity and collaboration. Through our ESG and DEI strategies, we are committed to being inclusive, caring, and fair, ensuring every voice is heard and valued.

Responsibilities

The Digital Campaign Officer will manage and develop the strategy for in-house banner promotions across digital platforms, encompassing strategy development, execution, and oversight of the promotional channel. Key tasks include campaign management, technical support, training on tools like Kameleoon, and contributing to overall strategy definition.