Leverage digital engagement tools, inside sales motions and campaigns to identify, attract and recruit prospective cloud-focused partners in the Value-Added Reseller (VAR), Managed Services Provider (MSP), Systems Integrator (SI) and Cloud Solution Provider (CSP) communities.
Articulate SoftwareOne’s and Crayon’s value proposition and managed services offerings to drive interest and sign-up.
Build and maintain strong relationships with channel partners to ensure mutual success. This involves regular communication, support, and addressing any issues that may arise.
Partner Onboarding & Activation
Lead and coordinate seamless onboarding experiences using repeatable playbooks, processes and call scripts to ensure consistency in messaging
Ensure new partners are technically and operationally enabled to transact and co-sell.
Guide partners in positioning Crayon’s Intelligent Cloud and Managed Services to their customers.
Sales Enablement & GTM Execution
Deliver training, tools, and joint sales plays to activate partners and accelerate time-to-revenue.
Support partners in developing go-to-market plans and initial customer opportunities.
Collaboration & Reporting
Embrace cross-team collaboration, CRM usage and structured onboarding workflows with internal teams (pre-sales, customer success, marketing) to drive partner adoption.
Adopt and execute against measurable digital sales team KPI’s tied to activities, pipeline and results (calls, emails, digital outreach and conversion)
Monitor the performance of channel partners to ensure they are meeting sales targets through analyzing sales data, providing feedback, and recommending corrective actions if necessary.
Market Awareness
Stay informed about industry trends, emerging partner business models, and competitor positioning. Adjust sales strategies accordingly to ensure we remain competitive in the market.
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