GENERAL DESCRIPTION

The California Teachers Association (CTA) is one of California’s largest and most dynamic labor unions. In-depth knowledge of and experience with labor movement communications, union organizing and contract campaigns; an ability to inspire union members, staff, and communities to support CTA goals; and a deep commitment to the labor movement and public education are paramount to this role.
The Digital Communications Organizer will be responsible for creating and curating engaging content across various digital platforms to support CTA’s mission and initiatives, with a strong emphasis on social media strategy and execution. This role requires excellent writing and storytelling skills, a talent for creating compelling visual content for social media channels and other digital platforms and a demonstrated ability to apply digital organizing principles to engage and mobilize target audiences in a campaign setting.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in communications, journalism, marketing, design or a related field preferred.
• Proven experience in digital organizing and content creation in a campaign setting. Labor movement communications work strongly preferred.
• Excellent writing, editing and proofreading skills with proven ability to create persuasive, action-oriented content for diverse audiences including members, media and the general public.
• Strong visual communication skills and a demonstrated ability to create engaging visual content.
• Extensive experience in managing social media accounts with demonstrated growth results and experience running online campaigns.
• Experience in social media community management, including responding to comments, managing online conversations and building engaged communities.
• Strong social media copywriting skills with ability to adapt voice and tone for different platforms and audiences.
• Experience creating email communications including newsletters, campaign messaging and strategic guidance material.
• Experience developing and executing text messaging campaigns to engage audiences and drive action on key issues.
• Experience leveraging data and research to inform content creation strategies and optimize content for audience engagement and campaign performance.
• Experience with photography, videography, graphic design principles, video editing software and proficiency in graphic design applications.
• Experience using website content management systems to manage website content.
• Skills in front-end web development (HTML, CSS) and UI/UX design and prototyping.
• Demonstrated ability to analyze digital campaign performance data and translate insights into actionable strategies and tactics.
• Ability to work independently and as part of a team.
• Highly organized with proven ability to drive and manage complex projects, timelines and calendars across large organizational structures.
• Deep understanding of the issues and problems facing public education and unions in California.
• Excellent communication skills, initiative and creativity.
• Demonstrated effective interpersonal skills, including the ability to work effectively with staff, leaders, members and the public.
• Adaptable and flexible. Able to adjust seamlessly and effectively to changing factors and conditions that impact CTA campaigns, projects and other union programs.
• Experience developing and implementing comprehensive crisis response systems. Ability to work in fast-paced situations, including contract campaigns, strikes and political campaigns, and crisis communication.
• Demonstrated support for racial, social, and economic justice; worker’s rights; and a well-funded public education system.
• Computer proficiency and the ability to learn and use the Association’s software programs.
• Ability to work and travel regularly, including evenings and weekends.
• Ability to obtain and maintain a valid California driver’s license.
• This position is in a bargaining unit represented by CSO. Salaries are established by a collective bargaining agreement. Step placement is also determined by the CTA/CSO Agreement.
  CTA is an equal opportunity employer committed to diversity, equity, and inclusion; we encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, veteran status, or any other legally protected characteristic. CTA is also committed to providing reasonable accommodations to applicants with physical or mental disabilities in accordance with applicable laws.

• Develop and implement comprehensive social media and digital organizing strategies to engage CTA members, the public and key stakeholders.
• Create high-quality written, visual and multimedia content including compelling graphics, videos and other assets for CTA’s social media channels, website, email campaigns and other digital platforms to support programs and initiatives.
• Use visual storytelling techniques to highlight the work of CTA members and the challenges facing public education.
• Manage CTA’s social media presence, engaging strategically in online conversations about education and labor issues to amplify CTA’s voice and influence.
• Manage CTA’s email and text messaging communications strategies and content creation, developing member newsletters, campaign messaging, mobilization messages and strategic guidance for local chapters.
• Collaborate across CTA departments to coordinate content development and distribution while ensuring messaging alignment and brand consistency across all platforms.
• Work with regional communications organizers and local chapters to develop and implement digital strategies for organizing and advocacy campaigns.
• Develop, execute and analyze digital communication campaigns across email, text and other online channels, making data-driven adjustments to optimize engagement with CTA members and supporters.
• Assist in the planning and execution of online events and webinars to educate and engage CTA members and the public.
• Provide training and support to CTA members and staff on the use of digital tools and platforms for organizing and advocacy.
• Identify and manage relationships with vendors for digital media production, design, and technology services.
• Lead and manage various digital projects for CTA, from concept to execution, ensuring projects are delivered on time and within budget.
• Research and pilot emerging digital technologies and best practices to enhance CTA’s communication and organizing effectiveness.
• Analyze digital performance, identify challenges and improvement opportunities, and collaborate with teams to develop and implement solutions that optimize engagement and improve organizational processes.
• Assist in the development and implementation of a comprehensive digital strategy to enhance membership engagement, recruitment, and retention across all digital platforms.
• Perform other duties as assigned.