CUSTOMER EXPERIENCE

• Understanding of the digital customer journey and getting the customer to the right information, from initial visit to basket.
• Execute plans for product trading from initial site visit to basket, working with the Buying & Merchandising teams to ensure the correct product assortment is online to the agreed schedule.
• Taking responsibility for the selling attributes by understand the product range, regularly conducting competitor analysis and working with the digital marketing team to identify any key word opportunities.
• Ensure all brand assets are utilised and considered The White Company site experience; including videos, additional images available in DAM.
• Set the standard for QA of content and product across the wider Digital Trading team; ensuring work is properly checked before and after going live and encouraging teams to do the same.
• Understanding website performance and areas content needs improvements from better experience, systems, and ways of working across teams.
• Quality assurance on image and videos ensuring the correct product imagery is used, cropped and presented optimally throughout all touchpoints – from initial visit to basket.

THE SKILLS & EXPERIENCE THAT YOU WILL NEED

• Experience working with imagery, and a basic understanding of Photoshop is desirable, but not necessary.
• Good understanding of Scene7 or other image management software is essential.
• Good understanding of Content Square or Adobe Analytics is desirable, but not necessary.
• Good understanding of websites.
• Good understanding of how content management systems operate.
• Excel, Word, PowerPoint. A good grasp of Microsoft Excel and confidence in handling data.
• Attention to detail and the ability to work under pressure and within deadlines.
• Excellent communication and people skills.
• Work well in a team and independently and have a pro-active, ‘can-do’ attitude.
• Knowledge and passion about online, multi-channel retail and customer experience

OUR ROLE

The Digital Content Coordinator is responsible for the setup and maintenance of product content on The White Company Website to maximise the global growth of digital business.
Working as part of the Digital Content team as a key person delivering product launches and maintaining site standards across all The White Company locales in parallel with all production and trade initiatives.