ABOUT US

Mermaid Beads jewelry and 8Sunsets are online e-commerce jewelry and accessory brands. We specialize in creating fine, handcrafted jewelry and accessories and we ship to customers worldwide. We manufacture fashion jewelry and accessories in our Scottsdale, AZ studio. We are rapidly expanding our manufacturing, product offerings and online presence.

THE OPPORTUNITY:

Our new 8Sunsets website will be an important part of our marketing strategy. It will launch this fall and serve as the center of all our online activity. We are seeking a highly motivated and creative Digital Content Creator to deliver a shopping experience our customers will love. You will be an instrumental team member in further developing our organic, paid and social marketing initiatives. You will work alongside our Founder and Creative Director in developing and executing a comprehensive content and digital marketing strategy that drives brand awareness, customer engagement and sales for our growing online jewelry brand.
You’ll have a unique opportunity to be a part of our exciting and fast-growing team. We support a collaborative environment and value open participation from individuals with different ideas, experiences and perspectives. We are a team of innovative, fun and creative individuals.
We offer competitive compensation and benefits package, as well as opportunities for professional growth and development.
If you are a results-oriented individual with a creative eye and a strong understanding of digital marketing, we encourage you to apply!

QUALIFICATIONS:

• Background in graphic design
• Proven experience in digital marketing preferably for e-commerce brands or agencies
• Demonstrated proficiency in using Figma for designing graphics, social media posts and email templates
• Demonstrated proficiency in the use of a landing page builder for websites
• Understanding of marketing channels including social media marketing, paid advertising and email & SMS marketing
• Familiarity with AI tools to accelerate content generation

BONUS SKILLS:

• Hands-on experience with Klaviyo for e-commerce email & SMS marketing
• Knowledge of photography editing and video editing
• Proficiency in various graphic design tools including Canva, Adobe Photoshop, Adobe Lightroom, CapCut Pro, Photoroom Pro
• Knowledge of Notion Calendar

OTHER REQUIREMENTS:

• Excellent visual and written communication skills with a strong eye for details and aesthetics
• Demonstrable results with portfolio of graphic design work for e-commerce stores
• Ability to work collaboratively in a team
• Performs work with a high attention to detail in a fast-paced environment
• Outstanding work ethics
• Punctual

The Digital Content Creator will assist in the planning, execution and optimization of our online marketing efforts to engage and inform our target audience and customers. The ideal candidate will have a passion for creating image, video and text design, marketing and technology.

• Assist our Founder & Creative Director in developing and implementing digital marketing strategies to drive online traffic to the company’s e-commerce websites
• Use Figma and Canva to design high-quality, visually appealing on-brand content across various marketing channels, including website landing pages, email and SMS, google ads and social media (Instagram, Facebook, Pinterest, TikTok, YouTube)
• Develop engaging and persuasive content that tells stories, shares product knowledge, highlights benefits and connects emotionally with our target audience
• Assist our in-house photographer and photography editor in producing compelling product photography and videography showcasing the intricate details, styling and movement of our jewelry pieces
• Edit photos, videos and image gallery informational charts according to brand guidelines for posting on social media, email & SMS marketing, promotional print and website content
• Design and execute email and SMS marketing campaigns that promote our jewelry collections, special offers and brand story
• Incorporate user generated content (UGC) in marketing materials
• Plan and manage content calendars, ensuring consistent posting and alignment with seasonal promotions, product launches and optimal engagement
• Analyze data and optimize marketing campaigns to improve conversion rates and ROI
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital channels
• Stay up to date with industry trends and best practices in digital marketing