Total Cards is a dynamic and fast-growing company dedicated to providing exciting and engaging experiences for our community in the Trading Card and Hobby Gaming industry. We’re passionate about bringing the thrill of gaming and collectible culture directly to fans through captivating content. Our mission is to create engaging, trend-driven, and visually impactful content that connects with audiences and builds a strong online community. We’re looking for a dynamic and creative Digital Content Creator & Strategist to bring energy and originality to our brand, developing standout short-form videos, eye-catching graphics, and compelling written content that showcase the very best of the TCG industry across all major platforms.

EXPERIENCE

• Proven experience in content creation (personal or professional), a strong portfolio or TikTok/Instagram page is desired.
• Skilled in video editing tools such as CapCut, Adobe Premiere Pro, Canva, or similar.
• Strong copywriting skills for captions, hooks, and CTAs.
• Understanding of content performance metrics and how to use them to improve results.
• Ability to self-direct, pitch new ideas, and take initiative. A passion for creative media, gaming, collectibles, or pop culture is a major plus!
• Strong proficiency in Adobe Photoshop with a solid portfolio of graphic design work.
• Experience creating digital assets for social media platforms (Instagram, TikTok, Facebook, etc.) and web use (eCommerce banners, product showcases, etc.).
• Ability to work with brand guidelines and apply them across various media.
• Understanding of visual hierarchy, layout design, typography, and image editing best practices.
• Basic knowledge of file formats and preparing assets for web (JPEG, PNG, optimized images, etc.).
• Strong writing and editing skills with experience (or a keen interest) in creating blog or long-form content for digital platforms.
• Candidates with a strong understanding of SEO and the ability to demonstrate how their content drives traffic and engagement will be highly valued.

ROLE OVERVIEW

We’re on the hunt for a creative and confident Digital Content Creator & Strategist who lives and breathes short-form content. You’ll be the on-camera personality and creative force behind engaging video content for TikTok, Instagram, YouTube Shorts, and beyond. In addition to video creation, you’ll also be responsible for updating website imagery and designing social media posts using Photoshop to ensure all visuals stay fresh, on-brand, and campaign-ready.

RESPONSIBILITIES

• Develop original, on-brand short-form video content (TikTok, Reels, Shorts) that resonates with our community and drives engagement.
• Stay on top of viral trends, audio, memes, and cultural moments to keep Total Cards relevant and visible.
• Represent the brand confidently on camera, bringing energy, personality, and clarity to all videos.
• Handle end-to-end video production: filming, editing, captions, sound design, visual effects, and publishing.
• Respond to comments, build community rapport, and monitor what’s working (and what’s not).
• Adapt content across TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn with tailored messaging.
• Work closely with other teams to align content and campaign goals
• Track performance, analyse insights, and continuously improve content output and reach.
• Ensure all content aligns with Total Cards’ visual identity and brand tone.
• Design visually appealing graphics, banners, and imagery for use across social media platforms and the Total Cards website.
• Regularly update social posts, promotional content, and web visuals to reflect new campaigns, product drops, or seasonal events.
• Work with the marketing team to translate campaign ideas into high-impact visual assets.
• Repurpose existing content and graphics to fit various formats (e.g Instagram Stories, Reels covers, YouTube thumbnails).
• Ensure brand consistency across all designs, maintaining Total Cards’ tone, style, and identity.
• Curate and publish written blog content that aligns with marketing campaigns, supports SEO efforts, and engages our target audience.