DIGITAL CONTENT EDITOR

Because your new ideas are our way new ways of working. Evolve, your way.
We’re looking for a trend-driven and strategic Digital Content Editor to join the Digital Editorial team at Primark. Working in a fast-paced environment, you’ll create reactive fashion content that supports our trading strategy and strengthens our position in the fashion space — both online and on the high street.
This role combines creativity with commercial awareness. You’ll create on-brand, trend-led content that responds to what’s happening in fashion and be responsible for developing SEO-led editorial that drives organic traffic and supports wider customer acquisition goals.

• Create fast-turnaround editorial content in response to fashion trends and important trading moments
• Have Click + Collect front of mind for new content ideas, focus on driving a high conversion rate through editorial and track the success of this content with the analytics team.
• Use insight tools and competitor analysis to identify reactive content opportunities that increase engagement and conversion.
• Write and optimise SEO-led articles, ensuring Primark ranks for high-value non-branded terms and is discoverable for key fashion and lifestyle searches.
• Contribute to the Click + Collect content strategy, creating editorial that drives conversion and supports commercial goals.
• Monitor and report on content performance, working with the analytics team to track success and apply insights to future content.
• Collaborate with digital trading and product teams to align content with launches, seasonal focuses and collection drops.
• Partner with the SEO team to input into keyword strategy and regularly add SEO content to the editorial calendar.
• Support editorial planning and pitch ideas for new article formats, seasonal features, and always-on content opportunities.
• Provide informal guidance to Digital Content Assistants, ensuring consistent tone and quality.
• Support international content coordination, checking in with regional teams to ensure alignment on key cultural moments and campaigns.
• Ensure consistency in tone, style and visual storytelling across platforms, working closely with Brand and Marketing teams to deliver a united voice