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About the role
Lead digital content creation in one of Australia’s most complex and dynamic sectors. We’re looking for a digital leader who thrives on pace, complexity, and impact. In a category where change is constant and customer expectations are rising, you’ll shape how millions of Australians experience our brand every day.
As Digital Content Lead, you’ll oversee the creation and delivery of high-performing content across AGL’s digital channels—including web, ecommerce, and app. You’ll lead a talented team of Content Designers and a Digital Copywriter, ensuring content is customer-centric, accessible, and aligned with brand and SEO best practices.
Sitting within the Digital Content & Production team, you’ll be the custodian of agl.com.au, responsible for delivering content for major initiatives such as product launches, go-to-market strategies, and integrated marketing campaigns.
You’ll work across three value streams, managing priorities and allocating work to ensure consistent, high-quality outcomes. You’ll also play a key role in stakeholder engagement—collaborating with Legal, Marketing, Product, and other teams to keep delivery smooth and on track.
This is a hands-on leadership role in a delivery-focused team, ideal for someone experienced in managing smaller, specialised teams who thrives on balancing multiple priorities and driving consistent, high-quality content outcomes.

What you’ll be doing:

• Lead digital content delivery across major initiatives, including new products, campaigns, and go-to-market strategies.
• Manage and develop a high-performing content team, providing coaching, mentoring, and guidance.
• Shape and embed a governance framework for digital content—covering lifecycle management, style guides, success metrics, and best-practice processes.
• Collaborate with cross-functional teams (Product, UX, Marketing, Sales, Legal, Brand) to solve content challenges and ensure alignment across the organisation.
• Champion best-practice content that is engaging, accessible, SEO-friendly, and consistent with AGL’s brand and tone of voice.

About you:

• Previous demonstrated experience as a Digital Content Lead and/or Senior Content Designer role defining, creating and leading the delivery of digital content
• Proven experience delivering sales and service outcomes via digital content in a retail environment.
• Ability to work with high traffic, large and content-driven websites.
• A strong understanding of UX and designing and iterating digital content experiences.
• Strong leadership skills with the ability to lead a team through delivery in an Agile environment.

At AGL, we offer a wide range of benefits including:

• Flexible working options including hybrid work.
• Discounts on energy, telcos and solar plans.
• Participate in Energise - our reward & recognition program.
• Access 20 weeks of paid parental leave for the primary carer.
• Access to an additional week of recharge leave per year.
• Play an active role in our diversity & inclusion initiatives.
• Novated leasing and Electric Vehicle subscriptions.
• Access to study assistance, AGL’s share purchase plan and insurance deals.
• Benefits may change over time and vary based on role type and location.

Inclusion at AGL
At AGL, we value diversity and welcome applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community. AGL is dedicated to maintaining a diverse workforce and encourages applicants to share their lived experiences.
We offer reasonable adjustments throughout the recruitment process and respect the privacy of those who choose not to disclose. To learn more visit:
www.agl.com.au/careers
AGL is proud to be a WORK180 Endorsed Employer for All Women.
Our pre-employment screening process includes a Nationally Coordinated Criminal History Check and a medical assessment if necessary.
The information provided as part of your application to AGL will be managed in accordance with the
AGL Privacy Policy.
AGL does not accept agency submissions unless approval has been granted by a member of the Talent Acquisition team. Candidates submitted by an agency without approval will not be considered by AGL.
Location
Docklands VIC 3008
Job Family Group
Digital Marketin

• Lead digital content delivery across major initiatives, including new products, campaigns, and go-to-market strategies.
• Manage and develop a high-performing content team, providing coaching, mentoring, and guidance.
• Shape and embed a governance framework for digital content—covering lifecycle management, style guides, success metrics, and best-practice processes.
• Collaborate with cross-functional teams (Product, UX, Marketing, Sales, Legal, Brand) to solve content challenges and ensure alignment across the organisation.
• Champion best-practice content that is engaging, accessible, SEO-friendly, and consistent with AGL’s brand and tone of voice