SUMMARY

Job Reference: 255969BR
Nottingham Support Office
Secondment
37.5 Hours

DESIRED SKILLS

• Experience with digital content best practice
• Understanding the healthcare market, the needs of the customers and our partners.
• Strong understanding of market data and customer insight to identify areas of customer need and align with Health Hub strategy.Experience with content management and digital asset management systems
• Strng understanding of SEO, social, written, and multimedia content
• A strong focus on content accuracy and quality, with e.g. an understanding of style guides and managing/governing approval processes
• Build and maintain effective cross functional relationships whilst holding others to account in support and delivery of the plan.
• Experience of managing and developing teams both directly as line manager and indirectly
• Passionate about digital, healthcare, and digital advice/content
• A great people leader
• Approachable and friendly to allow you to build up a strong network of relationships quickly, engaging a wide range of personalities, taking people with you.
• Have a “can do” attitude and be able to work independently and at pace
• Possessing resilience, adaptability and you’re not fazed by things changing in an agile and fast-moving environment.
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• Ability to have impact and influence with very senior stakeholders using a variety of techniques/styles.

• Ability to plan, organise and prioritise
• Strong commercial acumen and negotiation/influencing skills, understanding that detail and accuracy is vital, but able to contribute and be comfortable with future thinking.

ABOUT THE ROLE

This is a fantastic opportunity to join the Boots Health Hub team in the Digital Healthcare function.
As the Digital Content Manager, you will lead a team of digital content specialists who increase traffic, accelerate content growth and increase sales, gross profit and customer engagement generated via the Boots Health Hub.
You’ll take the lead in managing various digital content-focussed projects that improve our Health Hub channel, whether that is by developing the content plan, adapting the user experience as the platform scales, and defining how we’ll grow our user base with our marketing teams and digital specialists such as SEO. Currently we are undertaking an extensive digital transformation programme across our digital estate, and your involvement in the Boots Health Hub will be a key part of this.
You will be reporting directly to the Head of Digital Healthcare, with opportunities to collaboratively work with cross functional teams including; Digital and User Experience teams, Social, Digital Product Management, Superintendent Pharmacists Office, Legal, Marketing, Category teams and external providers.