WE ARE LICK

We are building a people-powered decorating movement where everyone feels supported and inspired to transform their space with our unique pigment-rich colours and high quality products. All with consideration to your and our home; planet Earth.
We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, trace VOC) paint, (FSC-certified) wallpaper, and eco-supplies with real people and real homes in mind.
It’s why we curate a selection of pigment-rich paints with unique depth of colour and their own individual identity, and high-quality designer wallpapers. It’s why we have an expert team of colour consultants on-hand to help with any decorating question, big or small. It’s why we’re building a supportive community of decorators to inspire each other with their projects.
Because we know that a small change in colour can have a huge impact on the way we feel.
Gone are the days of too much choice, feeling like you’re doing it alone, and messy, expensive sample pots. This is a fresh look for decorating.
Decorator success starts at home…our home. That is why we are also on a mission to be the definitive people-powered company. Building an environment where individuals thrive and collectively transform an entire category.

EXPERIENCE:

• Experience managing website content and digital merchandising within an e-commerce or digital-first environment.
• Proven ability to work across multiple teams (Digital, UX, Tech, Brand, and Creative) to execute website updates and improvements.
• Experience in SEO best practices and content optimisation for search performance.
• Experience in design and content production, including asset management, proof reading, and working with creative teams and/or agencies.
• Strong analytical skills, with the ability to interpret data, identify trends, and drive performance improvements.

ABOUT THE ROLE

We are looking for…
We are looking for a motivated, ambitious digital content specialist who wants to join an innovative, creative, and fast-paced team. We need someone to take ownership of website content, digital merchandising, and onsite optimisation, ensuring a seamless and engaging online experience for our customers.
This role will report to the Digital Marketing Lead and work closely with the Brand, UX, Tech, and Creative teams. It’s essential to have strong communication skills and the ability to collaborate across departments to ensure content updates, new product launches, and site improvements are delivered effectively.
You will be responsible for managing and optimising onsite content, product listings, SEO, and website functionality, as well as delivering data-driven improvements to enhance the user experience. This position is ideal for someone eager to build on their e-commerce and digital content experience, take ownership of key projects, and make a real impact in a dynamic, fast-growing brand.

RESPONSIBILITIES

What you will be doing:

You will….

• Take ownership of the digital merchandising of the website.
• Be an integral part of the Digital team, managing and optimising onsite content across Lick.com to create a seamless and engaging user experience.
• Be responsible for website updates and maintenance including copy, imagery and new landing pages working with Digital and Brand teams to align with key content moments and brand guidelines.
• Proactively propose improvements to the overall website and delivery of operational processes and functionality.
• Provide creative ideas to continually push our digital merchandising and create a best in class experience.
• Regularly review live product range, retire and launch products and pages as needed.
• Update the website in line with key marketing campaigns.
• Work closely with the Brand team to ensure content and copy is consistent and in Lick’s TOV including changes, improvements and optimisations.
• Own and project manage key website plans such as new product and market launches.
• Work closely with cross-functional teams, in particular Tech and UX teams to get projects over the line on time, to budget and best-in-class.
• Optimise the site for SEO.

Design

• Be a key part of the .com site design process to develop future content requirements and be a key stakeholder within the process.
• Taking ownership of landing page build designs and updates.
• Supporting ad hoc marketing asset designs specifically affiliate banners and Google banner assets as required.

Asset & Agency Management

• Own asset management for the website such as cropping, scaling and proof reading.
• Support content production where ecomm imagery is a main deliverable.
• Manage renders for the business alongside our Creative team including agency relationships, feedback and budget and deadline management.

Wholesale Partners

• Act as the primary point of contact for retail partner content, project managing uploads and delivery of new product assets/copy to third parties.

Data and Insights

• Work closely with the wider Digital team to develop a deeper understanding of our online users and behaviours to improve site execution.
• Develop knowledge sharing of website insights to help inform decision making.

Other

• Provide QA to ensure our content is both functional and delivers a best-in-class brand experience for our customers.
• Be the company go-to for all things digital content.
• Strategic, analytical and creative mindset to push our website to be best-in-class and continually evolving to align with business objectives.