Develop and deliver the Combined Authority's digital content strategy, ensuring alignment with corporate priorities and supporting the transition to a mayoral Combined Authority.
Create, manage and maintain a forward plan of digital content that complements the News Forward Plan and supports proactive and reactive communications.
Establish robust, scalable digital channels, processes and content standards ahead of the 2027 mayoral elections.
Work collaboratively with colleagues across constituent councils, partner organisations, transport bodies and external agencies to ensure consistent messaging and coordinated digital communications.
Develop and deliver clear, accessible and engaging digital content to support statutory consultations and public engagement activities.
Work closely with the Head of News to ensure digital content amplifies campaigns, announcements, media activity and major organisational events.
Lead content delivery across all digital platforms, including the website, social media channels, newsletters and video platforms, ensuring consistency, accessibility and brand compliance.
Use analytics, audience insight and performance data to continually improve digital content, increase engagement and inform strategic decisions.
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