DIGITAL CONTENT MARKETING MANAGER

Full Time, Onsite or Remote
Columbus, Ohio
AndHealth is on a mission to radically improve access and outcomes for the most challenging chronic health conditions with the goal of making world-class specialty care accessible and affordable to all. We partner with health systems, community health centers, and others across the healthcare ecosystem to remove barriers and ensure everyone has access to the care they deserve. Our diverse team of hard-working, mission-driven problem solvers is the heart of all we do.
We’re hiring a Digital Content Marketing Marketing Manager to drive performance across search channels and AndHealth’s digital presence. This is a critical role that will own SEM strategy, campaign execution, and ongoing optimization to grow awareness and patient acquisition across multiple care lines. You’ll play a key role in shaping the digital growth strategy for a company that is redefining access to specialty care.
As a member of the marketing team, you’ll collaborate closely with creative, content, analytics, and partnership marketing to create integrated campaigns that deliver measurable business outcomes.

What you’ll do in the role:

• Develop and execute data-driven strategies that align with funnel performance, audience segmentation, and campaign goals.
• Collaborate with creative and content teams to develop high-performing landing pages, ad extensions, and A/B tests that improve conversion rates.
• Monitor performance metrics and KPIs daily; deliver actionable insights and regular reporting to marketing leadership.
• Build scalable campaign structures that support growth across new care lines, geographies, and referral partners.
• Stay on top of industry trends, algorithm changes (Google/Gemini, ChatGPT, etc), and emerging SEM tools to keep AndHealth ahead of the curve.
• Work cross-functionally with analytics to develop attribution models and assess campaign impact on patient acquisition.
• Drive our organic digital strategy, incorporating SEO & AEO best practices, by partnering with web teams to optimize site content for search placement
• Manage provider listings across multiple directories (ex: HealthGrades) and ensure content is optimized for search behaviors
• Own Google Maps and geographical listings for clinic and pharmacy locations
• Monitor and manage online reviews by working with cross-functional teams to improve review capture rates and engage with reviews on Google, Yelp, etc.

Other Skills or Qualifications:

• 5+ years of hands-on SEM experience, ideally in healthcare, digital health, or performance-driven DTC marketing. Experience in practice or health system marketing is a bonus.
• Proven track record of delivering against aggressive growth targets.
• Expert-level knowledge of search and AI platforms and their algorithms
• Deep understanding of performance marketing metrics, attribution modeling, and conversion rate optimization.
• Familiarity with tools such as Google Analytics 4, Google Tag Manager, Lookr Studio, SEMRush, and A/B testing platforms.
• Strong analytical skills with the ability to interpret complex data and translate into strategic recommendations.
• Experience collaborating with cross-functional teams in a fast-paced, high-growth environment.
• A passion for mission-driven work and a desire to make healthcare more accessible and equitable.
• Experience with marketing channels beyond search and social, such as paid media, email marketing, content strategy, or integrated brand campaigns, is highly valued
• Bachelor’s degree in Marketing or a related field

Here’s what we’d like to offer you:

• Equal investment and support for our people and patients.
• A fun and ambitious growing environment with a culture that takes on important things, takes risks, and learns quickly.
• The ability to demonstrate creativity, innovation, and conscientiousness, and find joy in working together.
• A team of highly skilled, incredibly kind, and welcoming employees, every one of whom has something unique to offer.
• We know that the overall success of our business is a collaborative effort, and we strive to provide ongoing opportunities for our employees to learn and grow, both personally and professionally.
• Full-time employees are eligible to participate in our benefits package which includes Medical, Dental, Vision Insurance, Paid time off, Short- and Long-Term Disability, 401k match and more.

What you’ll do in the role:

• Develop and execute data-driven strategies that align with funnel performance, audience segmentation, and campaign goals.
• Collaborate with creative and content teams to develop high-performing landing pages, ad extensions, and A/B tests that improve conversion rates.
• Monitor performance metrics and KPIs daily; deliver actionable insights and regular reporting to marketing leadership.
• Build scalable campaign structures that support growth across new care lines, geographies, and referral partners.
• Stay on top of industry trends, algorithm changes (Google/Gemini, ChatGPT, etc), and emerging SEM tools to keep AndHealth ahead of the curve.
• Work cross-functionally with analytics to develop attribution models and assess campaign impact on patient acquisition.
• Drive our organic digital strategy, incorporating SEO & AEO best practices, by partnering with web teams to optimize site content for search placement
• Manage provider listings across multiple directories (ex: HealthGrades) and ensure content is optimized for search behaviors
• Own Google Maps and geographical listings for clinic and pharmacy locations
• Monitor and manage online reviews by working with cross-functional teams to improve review capture rates and engage with reviews on Google, Yelp, etc

The work environment characteristics described here are representative of those encountered while performing the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually quiet

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to person the essential functions.

• While performing the duties of this job, the employee is regularly required to sit, stand, talk, visualize, or hear