Why join us?:
This role will help deliver DWF’s content and SEO strategy across digital channels. Working closely with the Senior Digital Marketing Manager and wider team, the role supports the creation, optimisation and distribution of digital content aligned to business goals. It’s ideal for someone with strong writing skills, the ability to know what good looks like and help others to get there, an understanding of digital marketing, and an understanding of SEO.

Responsibilities:

• Write and optimise digital content including web pages, blogs, and thought leadership.
• Check and approve content supplied by key stakeholders to ensure accurate on brand content is published across all platforms.
• Ensure consistent tone of voice and brand alignment across digital assets.
• Contribute to the training and education of the wider team to create an efficient and effective content process.
• Collaborate with internal stakeholders to gather insights for campaign content.
• Work with the Senior Digital Marketing Manager and third party agencies to drive SEO across the business.
• Assist with content audits, SEO health checks and impimentation of on page SEO best practices.
• Support reporting on content performance using tools such as GA4 and SEMrush.
• Upload and manage content in the CMS (e.g. Sitecore or future platform).

What will help you succeed in this role? :

• Write and optimise digital content including web pages, blogs, and thought leadership.
• Check and approve content supplied by key stakeholders to ensure accurate on brand content is published across all platforms.
• Ensure consistent tone of voice and brand alignment across digital assets.
• Contribute to the training and education of the wider team to create an efficient and effective content process.
• Collaborate with internal stakeholders to gather insights for campaign content.
• Work with the Senior Digital Marketing Manager and third party agencies to drive SEO across the business.
• Assist with content audits, SEO health checks and impimentation of on page SEO best practices.
• Support reporting on content performance using tools such as GA4 and SEMrush.
• Upload and manage content in the CMS (e.g. Sitecore or future platform)