Digital Content Specialist at Chad Jones Law

College Station, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Feb, 26

Salary

0.0

Posted On

19 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Content Creation, Social Media Management, Video Production, Photography, SEO, WordPress, Copywriting, Storytelling, Graphic Design, Community Engagement, Brand Development, Project Management, Trend Analysis, Collaboration, Content Strategy

Industry

Law Practice

Description

Key Responsibilities Social Media Strategy & Execution (Primary Focus) Develop a content strategy and posting calendar aligned with firm branding, community initiatives, and marketing KPIs (engagement, reach, CTR, follower growth, etc.) Create and publish daily/weekly content across Facebook, Instagram, TikTok, YouTube, and LinkedIn Capture high-quality video footage and photos at firm events, community activities, client stories, attorney features, and behind-the-scenes moments Edit and produce branded short-form videos, reels, stories, and graphics Monitor comment activity and follower engagement, ensuring responses are on-brand and timely Collaborate with the marketing director and intake/engagement teams to highlight internal culture, wins, anniversaries, and community involvement Identify social media trends, hooks, and opportunities to enhance brand presence Build relationships with local collaborators, influencers, and community partners Content Creation & Brand Development Develop custom branded graphics, carousels, thumbnails, event promos, and marketing assets Maintain visual consistency across all digital channels using brand guidelines Support photography and videography needs for campaigns, testimonials, and events Website & SEO (SEM Rush + WordPress) Write and publish SEO-informed blog posts, legal guides, and content pages that support organic traffic growth Update website pages, headers, bio sections, and landing pages using WordPress Use SEMrush to identify keyword opportunities, content gaps, and topics that can improve rankings Track organic traffic growth and assist in reporting improvements Optimize content for readability, search intent, and conversion Community & Culture Storytelling Attend firm-sponsored events to capture stories and footage that reflect the “Get Chad” community-oriented brand Work with the Engagement Team to promote internal culture and showcase staff moments for social channels Support sponsorship activations by gathering high-quality content and storytelling assets Qualifications Required 1–3 years of experience in digital marketing, content creation, or social media management Strong ability to film and photograph content using smartphone or basic camera equipment Proficient with Canva or Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator is a plus) Experience using WordPress and basic understanding of website content management Familiarity with SEMRush or similar SEO research tools Excellent copywriting, storytelling, and editing skills Ability to translate brand voice into engaging content Reliable, proactive, and able to manage multiple projects simultaneously Preferred Experience working in legal, medical, agency, or professional services industries Understanding of KPIs for social media growth and organic search Ability to manage small video shoots and produce social-ready content Knowledge of Texas markets or community-based content strategies

Responsibilities

The Digital Content Specialist will develop and execute social media strategies, create engaging content, and monitor audience engagement. They will also support brand development through various digital channels and capture community-oriented stories.