COMPANY DESCRIPTION

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

JOB DESCRIPTION

The Digital Content Specialist is responsible for executing content marketing strategies for Fortune Brands Innovations’ (FBIN) owned websites and digital channels. This role will work to develop consumer-facing brand, product and marketing copy for emails, landing pages, blog articles, and digital banners with the goal of building a more engaged audience, driving conversions, and consistently improving our digital experiences.
This role will work closely with the Digital Marketing, Brand and Product teams to create engaging digital content that is optimized for search and enhanced by data-driven decisions. The Specialist will work to ensure alignment of the brand and marketing vision while incorporating e-commerce, SEO and UX best practices and tactics to create engaging, conversion-driven content. The ideal candidate requires a collaborative mindset, attention to detail, creativity and a passion for enhancing brand experiences.
Position location/hybrid – Hybrid, 3 days per week, in Deerfield, IL.

QUALIFICATIONS

• Minimum of 3 years of consumer-facing writing experience.
• Bachelor’s degree in Marketing, Communications, Journalism, or related discipline.
• Digital first approach with experience producing ecommerce content for web, print and marketing channels in a B2C/DTC space.
• Knowledge of the buyer journey from awareness to advocacy and solid understanding of marketing content needed at each stage that will engage both prospects and owners.
• Strong interpersonal and relationship-building abilities with the desire to work collaboratively.
• A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively.
• Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently.
• Portfolio of writing samples.

• Write conversational, conversion-oriented copy for the consumer shopping journey that keeps with the tone of each brand. This includes landing pages, category pages, blogs, product descriptions, emails, promotional offers, etc.
• Collaborate with the brand, marketing and creative teams to develop content that aligns with monthly marketing calendar initiatives, including product launches, promotions and website optimizations.
• Develop and manage the monthly thought leadership calendar in collaboration with the brand and SEO teams. This includes identifying content and SEO gaps, researching topics, writing monthly articles, and evaluating content performance against KPIs.
• Work with the Manager of Digital Content, SEO and digital experience teams to create copy that supports content strategies, drives traffic, conversions, revenue and user engagement.
• Partner with the ecommerce team to optimize product content, including PDP descriptions and bullet points for owned and ecommerce sites.
• Work with the digital experience team to support new content needs for the websites and optimize existing content to improve search discoverability.
• Drive conversions by creating content that highlights products and is backed by data-driven decisions, UX best practices and SEO strategies.
• Work with digital, social, paid media and email teams to optimize distribution strategies to effectively maximize audience reach.