MAKE AN IMPACT WHERE VISION MEETS INNOVATION

The New England College of Optometry (NECO) is seeking a dynamic, strategic, and creative Digital Content Manager to drive the College’s digital storytelling and elevate its brand across platforms. This role offers a unique opportunity to shape how NECO connects with prospective students, alumni, patients, and the broader community through compelling, mission-aligned content.
As NECO continues to grow its reputation as a leader in optometric education, patient care, and vision science, the Digital Content Manager will play a pivotal role in translating our values, achievements, and community stories into powerful digital narratives.

You’ll be the voice behind NECO’s digital presence — leading content creation, brand storytelling, and cross-channel campaigns that bring our mission to life. You will:

• Manage and maintain NECO’s websites (neco.edu, necoeyecare.org, necoalumni.org, neconews.org, necostrategicplan.org, necoannualreport.org) using WordPress CMS.
• Lead the College’s social media strategy — planning, producing, and analyzing content across Facebook, Instagram, LinkedIn, Bluesky, and YouTube.
• Collaborate across departments to produce digital campaigns that support enrollment goals, alumni engagement, continuing education programs, and clinical services.
• Develop and manage multi-channel content (articles, email campaigns, videos, photography) tailored to key audiences including prospective students, donors, faculty, and patients.
• Create and manage editorial calendars for web and social media content in coordination with internal stakeholders.
• Oversee production of visual assets (photo/video), whether hands-on or by managing freelancers and agency partners.
• Serve as the brand’s digital consultant, advising internal teams on digital strategy, storytelling best practices, and user engagement.
• Contribute to the planning and execution of marketing and branding campaigns, measuring performance and iterating for success.
• Ensure accessibility, usability, and performance of digital platforms, implementing basic SEO and analytics strategies.
• Attend and cover campus events, including evenings and occasional weekends, to produce timely content.
• Champion digital innovation by identifying emerging platforms, tools, and techniques that align with NECO’s goals.