About Us

POP RETAIL ENTERPRISES PTY LTD operates the Hello Kitty and Friends Café in Melbourne, an immersive dining and retail destination inspired by Sanrio’s internationally recognised characters.

The café combines character-inspired food and beverages, exclusive merchandise, themed dining spaces, digital content, seasonal activations and special events to provide a distinctive hospitality and retail experience.

As our business and digital presence continue to grow, we are seeking an experienced Multimedia Designer to join our Melbourne team.

About the Role

The Multimedia Designer will plan, design and produce engaging multimedia content across the company’s digital, retail and customer-facing channels.

Working with management, marketing and operational teams, you will develop multimedia content for menu and merchandise launches, promotional campaigns, websites, social media, special events and seasonal activations.

Key Responsibilities

•           Consult with relevant teams to determine the objectives, audiences and requirements of multimedia projects.

•           Research design trends, customer preferences and digital content formats relevant to hospitality, retail and character-themed experiences.

•           Develop creative concepts for menu launches, merchandise releases, seasonal campaigns, collaborations and special events.

•           Design and produce multimedia content combining graphics, illustrations, photography, video, animation, text and sound.

•           Create multimedia assets for websites, online retail activities, social media, digital advertisements and in-store displays.

•           Produce and edit photography and video content featuring food, beverages, merchandise, themed spaces and promotional activities.

•           Prepare storyboards, layouts, mock-ups, animations and motion graphics to communicate design concepts.

•           Translate marketing and campaign briefs into effective multimedia materials tailored to the intended audience.

•           Adapt multimedia content for different platforms, formats and customer touchpoints while maintaining brand consistency.

•           Prepare creative concepts and presentations for internal review and any required brand approval.

•           Test and refine multimedia content to ensure effective presentation and functionality across relevant platforms and devices.

•           Manage multimedia projects from initial concept through to final production and delivery.

•           Maintain and organise the company’s digital creative assets.

•           Monitor consumer preferences and digital media trends across Australia and Asian markets to support culturally relevant campaigns.

Skills and Experience

The successful applicant will ideally have:

•           A Bachelor’s degree or higher qualification in Multimedia Design, Digital Media, Graphic Design, Visual Communication or a closely related field.

•           At least three years of relevant professional experience in multimedia design or digital content production.

•           Strong skills in digital design, photography, video editing, animation and motion graphics.

•           Proficiency in Adobe Creative Cloud applications or equivalent professional design software.

•           Experience producing multimedia content for websites, social media and other digital platforms.

•           A sound understanding of typography, composition, branding and digital design principles.

•           The ability to interpret creative briefs and translate business requirements into effective multimedia content.

•           Strong attention to detail, organisational skills and the ability to manage multiple projects and deadlines.

•           Strong communication and cross-cultural collaboration skills.

•           An understanding of consumer and digital media trends across Australia and Asian markets.

•           Mandarin Chinese language skills would be highly regarded, as the role may involve communication with Chinese-speaking customers, business partners, suppliers and other stakeholders.About the Queensland Farmers' Federation (QFF)

At QFF we are passionate about driving change to benefit Queensland farmers, their families and communities, their industry and the environment. We are widely acknowledged as one of the most influential and respected advocacy groups in Queensland.

About the role

This entry-level position offers the challenge and opportunity to produce high quality and engaging digital media products for a variety of platforms and audiences. The role enhances and protects QFF's image, brand and reputation as Queensland's peak agricultural advocacy body. As a part of a collaborative and high performing QFF team, the role will be responsible for assisting with the day-to-day communications and media requirements of the organisation.

As Digital Content Specialist, you'll support the General Manager, Marketing and Communications to raise awareness of QFF, its projects and its priorities. You'll design and produce static and interactive multimedia content: graphics, videos, interactive simulations and more, across a range of platforms, including recording and editing video, and capturing photography and audiovisual content where required.

Working across multiple projects and policy priorities, you'll translate QFF's purpose into multimedia products that support farmers, influence policymakers and strengthen partnerships, helping to deliver better outcomes for regional communities across Queensland.

About you

You're a skilled multimedia storyteller, equally comfortable behind a camera, in a design program or piecing together video content that brings a story to life. Your communication skills are growing and you are enthusiastic to learn how to ‘read the room’ and develop materials that connect with everyone from farmers to policymakers. Importantly, even though you might be in the early stages of your career you have a sharp eye for detail that lets you quickly digest and distil information, whether it's spoken, visual or written. into something clear and compelling.

You have a positive, can-do attitude and a genuine curiosity about agriculture and an eagerness to keep learning. You're a mature and collaborative team player with the interpersonal skills to build strong working relationships, and you thrive on juggling multiple priorities and deadlines across different teams. Confident with IT and the Microsoft Office suite, you hold (or are working towards) a bachelor's degree in communications, public relations, design or a related field. Equivalent professional experience will also be considered. A current C class driver's licence rounds out your profile.

Desirable

• Content management experience, e.g. Wordpress, Craft.
• Ability to use design software and video editing software. Experience with Adobe Creative Suite would be regarded as an advantage.
• Understanding of advocacy and not‐for‐profit work.
• Constructively influence others to consider and support QFF policy positions.
• Set realistic but challenging personal performance goals.

Other duties:

• Some travel maybe required within and outside of the region.
• Working flexible hours to meet peak work demands.
• Personal characteristics of honesty, integrity, commitment, reliability, and adaptability.

How to Apply

If this role appeals to you, please review the Position Description fully. It is available on the QFF website, under Resources Hub www.qff.org.au/jobs-in-queensland-agriculture

For questions about the role, please contact Jak Kirwin, General Manager, Marketing and Communications on 04•• ••• 106 and ••••@qff.org.au

Applications close 5pm on Friday, 18 September 2026. Applications may be reviewed as they come in.

Interviews will likely be held in the week starting Monday, 21 September 2026.

Please no recruitment agencies. Thank you.

What we can offer you

• Hybrid working with flexible working conditions as negotiated with your manager.
• Key role in a growing high-profile organisation with exciting career development opportunities.
• The opportunity to work with a diverse and engaged group of people to make a difference in the Queensland agricultural sector.
• At QFF we are passionate about driving change to benefit our member’s businesses, their families and communities, their industry and the environment. We are widely acknowledged as one of the most influential and respected advocacy groups in Queensland.
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