POSITION SPECIFICS

Penn State is currently seeking a Digital Content Strategist in supporting Four Diamonds, a gift fund dedicated to conquering childhood cancer by assisting children and their families through superior care, comprehensive support and innovative research. As a member of the Division of Development and Alumni Relations, you can play an integral role in Penn State’s future and contribute to one of the most successful fundraising and alumni relations operations in the country.

Reporting to the Marketing Director and working closely with the Four Diamonds team as well as other partners, the Digital Content Strategist will:

• Manage social media strategy, content creation, scheduling, engagement, and analytics
• Create and edit digital content including blogs, websites, social media, ads, and print materials
• Ensure brand consistency across all platforms through proofreading and content calendar management
• Design visual assets and produce short-form videos to support campaigns and engage audiences
• Collaborate on marketing campaigns with internal teams, external partners, agencies, and vendors
• Lead paid advertising and SEO efforts to boost visibility and performance across digital channels

The successful candidate will have:

• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software;
• Exemplary interpersonal and communication skills;
• The ability to create and maintain an inclusive and respectful environment for all students and colleagues;
• Strong writing, editing, and proofreading skills;
• Experience with social media analytics, SEO, and paid advertising platforms;
• Ability to manage multiple projects and meet deadlines in a fast-paced environment;
• Passion for storytelling and mission-driven work;
• A proven ability to self-motivate and work both independently and as part of a team;
• A commitment to professional development, learning, and being mentored.

DDAR is supportive of flexible work arrangements when aligned with the ability to meet the needs of the unit and the essential duties of the position. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

If filled as Marketing and Communications Specialist - Intermediate Professional, this position requires: Bachelor’s Degree 1+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None If filled as Marketing and Communications Specialist - Advanced Professional, this position requires: Bachelor’s Degree 3+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None

Please refer the Job description for details