LIFE UNLIMITED.

At Smith+Nephew, we design and manufacture technology that takes the limits off living!
The Digital Content Strategist defines, builds and structures the evolving overall digital content (including assets and user interactions) on the Smith+Nephew’s website and digital platforms. This is a new role, working across all our business units to build and deliver cohesive digital communications. The role works in partnership with local markets and is the lead on all things digital content in our global head office. This is hands on role - where you will be strategising and implementing with our small team and agency partners.

• Define the new content creation process for our digital platforms. Educate and support the internal organisation to build user friendly and dynamic content.
• Own the creation, development and execution of the content strategy for the company’s website and connected, customer-facing digital platforms.
• Improving internal production processes for crafting digital content, by collaborating practically in small teams and closely working with Marketing and Marcom. Definition of new content workflows in the CMS in collaboration with the technical teams.
• Work with internal partners to improve the whole customer journey, tying together big ideas and concepts in ways that engage customers and are novel and innovative.
• Be part of the global S+N.com web team, closely working together with the Web Customer Experience Director as well as with regional team members, internal editors, external design agencies and development teams.
• Create and help maintaining editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks and content migration plans to create consistency across our platforms.
• Support and participate in content conception and creation with global and local markets.