Own all content strategy and planning for our paid channels, including Paid Social (Meta & TikTok), Direct Mail, Affiliate, and Paid Search, as well as Organic Social
Partner closely with the Product and Merchandising teams to clearly understand our product strategies, flow calendars, and inspiration. This team will be the direct line from the overall Marketing team to our product pipeline
Work closely with paid channel owners to deeply understand how and where customers are engaging with our brand and content, and build ongoing knowledge of what’s working and what’s not working to drive engagement and conversion
Develop an understanding around Rothy’s historical performance across paid channels, as well as forward looking channel strategies and testing plans, in close partnership with the Digital Commerce team. You should be savvy with numbers and truly understand what’s driving the business and customer engagement
Fully own the strategy and execution of our organic social channels, engaging our best customers and creating deepened brand love
Develop content strategies to drive efficiencies across paid and organic social, finding ways to maximize assets across both channels
Develop an understanding of consumer journeys across paid and organic and find ways the two channels can support each other in driving engagement and conversion
Support the Director in Rothy’s seasonal planning function, to create 360 cross-functional briefs that capture the idea and strategy heading into each season, and which work to align all creative, storytelling, and omni-channel marketing plans
Oversee a support strategist who will create and shepherd content briefs and asset delivery docs for our paid and organic social channels
Your team will brief our Creative and Copy partners to build holistic content plans within your channels. For paid, this means owning the full monthly paid content strategy and content. The resulting assets and content should be in service to the Digital Commerce team in order to drive the business while pushing for brand consistency and elevation
Work closely with channel owners to understand customer segmentation strategies and approach
Work closely with the Brand Strategy team to fully understand our target audience and overall brand platform
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