Founded in Canada, Mercan Group is a global leader in investment, hospitality, immigration, and real estate. With a strong international presence, Mercan operates a diverse portfolio of projects, including a dynamic and fast-growing hotel chain.
Are you a creative wordsmith with a passion for B2B marketing? We are seeking a talented B2B Digital Content Writer (M/F) to join our dynamic team in Porto. If you thrive in a fast-paced environment and have a knack for crafting compelling copy that drives engagement and conversions, we want to hear from you!

QUALIFICATIONS:

• Proven experience as a Digital Content Writer, preferably in a B2B context.
• Exceptional writing, editing, and proofreading skills in English.
• Strong understanding of digital marketing principles and SEO best practices.
• Ability to generate creative ideas and concepts that resonate with our target audience.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• A portfolio showcasing your writing samples and successful campaigns is valued.

• Develop clear, persuasive, and original content for various marketing channels, including websites, blogs, emails, and social media.
• Collaborate with the marketing team to create content strategies that align with our business goals and target audience.
• Conduct thorough research to understand industry trends, competitor offerings, and customer needs.
• Optimize content for SEO to increase organic traffic and improve search engine rankings.
• Edit and proofread copy to ensure high-quality standards and consistency in messaging.
• Work closely with designers and other stakeholders to produce engaging marketing materials.