Position Summary:
The Digital Customer Engagement Senior Analyst is responsible for coordinating and executing digital customer engagement initiatives across Casella’s customer-facing platforms, including websites, mobile applications, and related digital tools. The incumbent supports day-to-day digital operations by gathering business requirements, coordinating cross-functional tasks, and ensuring updates are implemented accurately and on schedule.
A key part of this role involves analyzing digital performance data to assess platform usage, user behavior, and feature effectiveness. The incumbent develops insights and recommendations that inform enhancements, optimize the digital experience, and support the company’s broader digital transformation goals. This role helps ensure the seamless execution of digital experiences that meet both operational and customer needs.

REMOTE WORK OPPORTUNITIES FOR QUALIFIED CANDIDATES RESIDING IN: CT, DE, NH, NJ, NY, MA, ME, MD, PA, AND VT.

Key Responsibilities:

• Collaborates with internal teams—including Technology, Marketing, Customer Care, and Sales—to support cross-functional initiatives and ensure timely execution.
• Supports the integration and maximization of current digital platforms, identifies opportunities for system improvements, and evaluates new systems to increase operational efficiency.
• Coordinates and executes updates and enhancements across Casella’s digital platforms, including websites and mobile applications, based on business requirements.
• Utilizes strong analytical skills to evaluate the end-to-end customer experience across digital touchpoints and identifies opportunities for optimization.
• Works with Marketing and SEO vendors to ensure website content and structure align with SEO best practices and support organic traffic growth.
• Supports Marketing in the execution of digital initiatives by ensuring alignment with platform updates and functionality.
• Collects, analyzes, and interprets digital performance data to assess platform usage, user behavior, and customer engagement trends.
• Develops and delivers regular performance reports with actionable insights and recommendations to improve the digital customer experience.
• Demonstrates experience with digital analytics tools such as Google Analytics and similar platforms to support reporting and insight development.
• Participates in training and other learning opportunities to expand knowledge of Casella systems, services, and cross-departmental workflows.
• Performs other duties as needed to help drive our vision, fulfill our mission, and uphold our core values.

• Collaborates with internal teams—including Technology, Marketing, Customer Care, and Sales—to support cross-functional initiatives and ensure timely execution.
• Supports the integration and maximization of current digital platforms, identifies opportunities for system improvements, and evaluates new systems to increase operational efficiency.
• Coordinates and executes updates and enhancements across Casella’s digital platforms, including websites and mobile applications, based on business requirements.
• Utilizes strong analytical skills to evaluate the end-to-end customer experience across digital touchpoints and identifies opportunities for optimization.
• Works with Marketing and SEO vendors to ensure website content and structure align with SEO best practices and support organic traffic growth.
• Supports Marketing in the execution of digital initiatives by ensuring alignment with platform updates and functionality.
• Collects, analyzes, and interprets digital performance data to assess platform usage, user behavior, and customer engagement trends.
• Develops and delivers regular performance reports with actionable insights and recommendations to improve the digital customer experience.
• Demonstrates experience with digital analytics tools such as Google Analytics and similar platforms to support reporting and insight development.
• Participates in training and other learning opportunities to expand knowledge of Casella systems, services, and cross-departmental workflows.
• Performs other duties as needed to help drive our vision, fulfill our mission, and uphold our core values