JOB PURPOSE

Burberry is looking for a talented Digital Customer Marketing Coordinator to join the Customer Marketing Team. You will play a key role in driving customer-centric campaigns across customer digital touchpoints. This role offers the opportunity to collaborate with cross-functional teams, optimise digital customer journeys, and contribute to data-driven marketing strategies.

RESPONSIBILITIES

• Campaign Execution: Support the global and regional planning, briefing, and execution of marketing and CRM campaigns across websites, email, and messaging channels, ensuring consistent brand messaging.
• Cross-Channel Optimisation: Collaborate with the Digital Customer Marketing Manager and rest of the team to enhance customer journeys and orchestrate seamless cross-channel experiences.
• Regional campaign Support: Liaise with regional teams to plan and execute localised campaigns and communication plans.
• Email Marketing Support: Assist with email marketing production, calendar strategy, and optimisation of email campaigns.
• Stakeholder Collaboration: Work closely with Design, Editorial, Merchandising, and Publishing teams to execute campaigns effectively across the website and direct digital channels.
• Data-Driven Insights: Partner with data science teams to analyse campaign performance and translate data into actionable insights.
• Performance Reporting: Compile and analyse platform metrics across email and website campaigns, highlighting key learnings and insights to inform future strategies.
• Competitor Analysis: Monitor the digital landscape to identify trends, conduct competitor research, and uncover opportunities for innovation.