JOB DESCRIPTION

You are a leading subject matter expert in our digital marketing technology platforms within the Customer Nurture capability. You will be responsible for working closely with platform users across our Businesses and Regions to provide support and enablement to help users achieve the maximum benefit and business impact. Platforms critical to the scope of this role include Eloqua, Seismic, LinkedIn Sales Navigator, and Demandbase. As a leading expert on the team, you will also proactively provide recommendations for platform enhancements to deliver increased value. In addition to end users, you will also partner closely with the various digital capability teams in the Digital Center of Excellence to create an integrated and unified approach to platform enablement and excellence.

• Build and foster an internal user community of subject matter experts (SMEs) in digital customer nurture across businesses and regions, and drive operational excellence through best practice sharing and capability building within the community
• Serve as the primary subject matter expert in customer nurture from a process and tooling perspective
• Partner closely with the Campaign Activation Capability Manager to influence and support execution our Customer Nurture platform enablement roadmap
• Proactively educate the organization about the importance of proper digital customer nurture standards and best practices and the benefits/efficiencies it brings when fully utilized
• Lead training and provide enablement of our digital customer nurture tools, platforms, and processes across our global internal user base for all Philips Health Systems businesses and regions
• Ensure all digital content guidance and processes - existing and new - are adequately documented, and users are appropriately trained with access to key resources such as playbooks and guides, that enable success. This includes onboarding support for new users.
• Analyze content platforms frequently for proper usage habits and measure effectiveness via KPI tracking. Develop mitigation plans to address usage gaps when they arise.