Volledige vacaturetekst

Digital Data Analyst

Marketing Team | HQ Netherlands, Amsterdam | 32–40 hrs/week

The Role

As our Digital Data Analyst, you will be the driving force behind reliable data tracking, meaningful performance insights, and data-driven decision-making across all of our digital marketing channels. You will sit within the Marketing team and work closely with our Performance Specialist, Website Specialist, and Developer to ensure we always have a clear, accurate, and actionable view of what is happening across our digital ecosystem.

This is a high-ownership role. You will not just report numbers, you will shape how the team understands and acts on data.

What You Will Do

Tracking & Data Integrity

• Own and maintain our full tracking setup across GA4, GTM, pixels, and events
• Ensure accurate and consistent data collection across all digital channels
• Validate data quality, troubleshoot discrepancies, and work with developers on implementation

Performance Analysis & Insights

• Analyse performance across paid, organic, and website channels
• Identify trends, patterns, and anomalies and translate them into clear recommendations
• Proactively flag risks and opportunities that impact performance
• Leverage AI tools to accelerate insight generation and data exploration

Reporting & Dashboards

• Own weekly and monthly performance reporting across key KPIs
• Ensure clear visibility on efficiency metrics
• Provide structured insights alongside data, not just numbers

Attribution & A/B Testing

• Validate performance data across platforms and clarify what is driving results
• Design and support A/B tests in collaboration with the Website Specialist and

Developer

• Document test learnings and ensure they are applied to future decisions

What We Are Looking For

Must-Haves

• 3+ years of experience in digital analytics, web analytics, or marketing analytics
• Strong hands-on experience with GA4 and Google Tag Manager
• Proven ability to translate complex data into clear, actionable business insights
• Strong analytical mindset with sharp attention to detail
• Experience with A/B testing and experimentation methodologies
• Fluent in English
• In possession of, or willing to obtain, a Certificate of Good Conduct (VOG)

Nice to Have

• Basic knowledge of SQL or HTML/CSS
• Experience using AI tools to support data workflows
• GA4 or GTM certification
• Background in performance marketing, e-commerce, or subscription businesses

Education

• Bachelor's degree in Analytics, Data Science, Marketing, Business, Economics, or a related field

What We Offer

• A role with real ownership and direct impact on marketing performance
• An international, data-driven team of 4–5 digital specialists within a broader Marketing team of ~15
• A modern analytics stack and the freedom to improve it
• Hybrid working in line with our Amsterdam office policy
• Opportunity to grow into a senior analytics, insights, or marketing performance role
• Access to Verisure's learning & development framework and company mobility policy