The European Marketing Department plays a key role in defining the business strategy across the European region, working closely with the sales team to identify focus industries and growth markets and to develop and implement marketing strategies to drive growth.
The Marketing Department is also responsible for the communication and engagement with customers and prospect customers at all stages of their journey and across the different sales channels (direct & distribution).
By using various digital tools and media, lead generation is key, whilst, at the same time, guarding the consistent representation and usage of the Southco brand
This is an exciting opportunity for a candidate with proven experience in the areas of digital and ecommerce marketing. The Digital & Ecommerce Marketing Strategist identifies and executes opportunities to leverage our digital and ecommerce platforms to grow revenue and market share and develops and executes plans to achieve that growth. These plans include the de velopment and execution of an ecommerce strategy, driving a CX strategy with a focus on website optimization, defining a stand ard for best-in-class email campaigns as well managing Southco’s SEO strategy

• 3-5 years of experience in a digital marketing role with degree and/or equivalent marketing qualification
• 2-3 years of experience in ecommerce strategy and implementation, incl. experience with ecommerce platforms (Magento preferred)
• Applied knowledge and understanding of web analytics and digital performance measurement
• Salesforce Marketing Cloud experience
• Strong written, verbal communication and presentation skills
• Ability to work as part of a team and on own initiative
• Proven experience in leading global projects