Digital Email Marketing Specialist

at  Vertiv

Job opportunity - Vertiv is looking for a new Digital Email Marketing Specialist to join our dynamic team in Cluj-Napoca, Romania!

WHAT WOULD BE THE PERFECT QUALIFICATIONS?

• Educated to degree level.
• 1-2 years of experience with Email Marketing are desirable.
• Familiar with industry best practices (email marketing, outbound/inbound marketing, demand generation etc) – optional.
• Excellent verbal and written English language communication skills – able to present thoughts and ideas clearly and concisely to a senior audience.
• Proven experience of successfully managing projects is desirable.
• Experience with team working is mandatory.
• Familiarity with email marketing systems and medium HTML/CSS skills is optional.
• Vision, creativity, and drive to be able to spot an opportunity for enhancement with the passion and knowledge to see this through to completion.
• Self-motivated, enthusiastic individual, able to be productive in multi-cultural, virtual work environments where team members might be based in different locations.
• Positive and adaptable approach to problem-solving.
• Able to work as part of a team and to establish productive relationships with people at all levels.
• Experience of working in multi-lingual environments.
The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.
OUR CORE PRINCIPALS : Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

• In collaboration with the EMEA Field Marketing team, you will select the right and most frequent data set for targeted communication based on reseller interest level or behavior. You will also use dynamic content for headers, footers, or personalization of sales/marketing contact information in emails and target-group-based content within our newsletter.
• This role requires someone with excellent technical and communication skills who can interface directly with internal stakeholders across all regions to understand their needs to administer and enhance the systems accordingly. This person will serve as the “go-to” for any support the power users require, keep current on new releases and marketing automation platform solutions, and provide training to ensure consistent global standards and governance across all regions.
• Supports the full EMEA Email schedule to our various target groups, including the approval flow and schedule with the regions (local field marketing).
• Supports all communication: campaigns, product updates or promotions, product launches, etc.
• Create and implement email sends for EMEA.
• Analysing data and results and suggesting improvements for the marcom schedule or content.
• Will work closely with the Communication Team, and if necessary, with other stakeholders, like Field Marketing, Translations Specialist, or agencies.
• Track, report, and improve all email communications.
• Undertake any other duties given by the Marketing Automation Team Lead according to job responsibilities or in compliance with the law