Digital Engagement Lead at the LEGO Group

, , Denmark -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

0.0

Posted On

27 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Digital Innovation, E-Commerce Development, User-Centric Design, Design Thinking, Prototyping, Testing, Customer Journey Mapping, Data Analytics, Program Management, Consumer Engagement, Collaboration, Digital Development Processes, Content Creation, Growth Marketing, Leadership

Industry

Manufacturing

Description

Job Description Would you be passionate about shaping our parent and shopper journeys on LEGO.com? We are looking for a Digital Engagement Lead to join us and be a part of a team who engage and delight our consumers! Core Responsibilities Strategy Development: Support the definition of comprehensive digital strategies focused on user and business needs to drive LEGO.com visits and deeper engagement with our brand and product portfolio. User Journey & touchpoint Optimization: Develop and optimize user journeys with brand and portfolio engagement at the core, focusing on enhancing the overall experience through user-centric design. Innovation and Opportunity Development: Create and maintain a pipeline of tested and validated innovation ideas and develop new engagement propositions with clear audience and business value to shape the future of engagement on LEGO.com and support growth ambitions. Cross-Departmental Synergy: Ensure integration of plans and strategies with key stakeholders, clearly communicate expectations, progress, and timelines to ensure alignment across multiple divisions/teams. Digital Product Link: Collaborate with Digital Product teams to co-create and refine problem spaces, solutions and ensure alignment and integration of engagement priorities into backlogs and Objective Key Results. Data-Driven: Utilize data and analytics to identify gaps and opportunities, track ROI and understand user behaviours, guiding future growth strategies. Team Collaboration: Collaborate with the Parents & Shopper Engagement team and relevant Play your part in our team succeeding Digital Consumer Engagement is transforming to deliver direct and long-lasting relationships with consumers. This role sits within the Grown-Ups Engagement team who strive to bring adults closer to our products. No matter if they're a parent, gift-giver, LEGO fan or all three! The Parent & Shopper Engagement team is accountable for the end-to-end engagement strategy for grown-ups’ audiences on LEGO.com setting vision, direction and ambitions from which the various centres of expertise (Marketing, Content and Editorial, Product, Data and Insights) create their strategies. It delivers strategies, drives programmes of work across digital products which engage and delight consumers and crucially, will attract and convert them into a direct and long-lasting relationship with the LEGO group. Do you have what it takes? Proven experience either in a digital marketing, digital innovation or global e-commerce development role Solid understanding of the digital marketing ecosystem and of customer behaviour economics and metrics Consistent track record of programme (portfolio) management with the ability to move between strategic discussions and operational details Experience with user-centric design, design thinking, prototyping and testing Expertise in mapping customer journeys optimize user experiences through design enhancements and iterative testing Can demonstrate delivering innovative experiences in consumer digital products or services with strong consumer brands Understanding of digital development processes, product and growth marketing, content creation and optimisation. Excellent partner leadership skills Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What’s in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.

Responsibilities

The Digital Engagement Lead will support the development of digital strategies to enhance user engagement on LEGO.com and optimize user journeys. They will also collaborate with various teams to ensure alignment and integration of engagement priorities.