Digital Engagement Manager at Wilson Group

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

07 Sep, 26

Salary

0.0

Posted On

09 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Digital Engagement, Go-To-Market Strategy, Proposition Development, HubSpot, Salesforce, Commercial Acumen, Campaign Execution, Lead Nurturing, CRM Integration, Market Insights, AI Tools, Negotiation, Presentation Skills, Data Governance, Revenue Growth

Industry

Executive Offices

Description

ABOUT WILSON PARKING: Join Wilson Parking for more than just a job. You'll be part of Australia’s top Parking Operator, where we prioritize our people and customers, pushing industry boundaries with innovation. Whether it's pioneering online booking services or our award-winning app, we're committed to making parking seamless in every city. Our pride lies in our technology, car parks, and exceptional service, but above all, in our inclusive team culture. Join us for comprehensive training, personal development plans, and the opportunity to thrive in one of Australia’s leading organizations. ABOUT THE ROLE: Full-time permanent position. Sydney CBD working location. Competitive Salary Strong experience in B2B marketing, digital engagement or growth roles As Digital Engagement Manager, you will be responsible for developing and executing Wilson Parking’s B2B value propositions and go-to-market strategy, engaging landlords and business partners to drive adoption of our innovative digital platforms including Spott and Shuffle. This role reports to the Executive General Manager Customer and will be offered as a permanent full-time position, based in our Sydney CBD office. You will own audience definition, proposition development and campaign execution — directly driving retention, expansion and new revenue growth. You will bring commercial rigour, creative thinking and a passion for digital engagement to a business at a genuinely exciting inflection point. DUTIES & RESPONSIBILITIES: Define and execute B2B go-to-market strategies across existing portfolio retention, expansion and new partner acquisition Develop and refine compelling value propositions for Spott, Shuffle and WPA asset management solutions Design and deliver end-to-end campaigns aligned to commercial priorities, working closely with Account Management and Sales Own B2B Martech platforms (e.g. HubSpot) including data governance, lead nurturing, CRM integration and campaign reporting Generate deep audience and market insights to inform proposition development and competitive positioning Equip sales and account management teams with the tools, messaging and frameworks to convert propositions into revenue Work cross-functionally with Product, Digital Sales, Commercial and Operations teams Contribute directly to revenue, retention and growth targets through commercially accountable marketing activity ABOUT YOU: Strong experience in B2B marketing, digital engagement or growth roles Proven track record in proposition development and go-to-market strategy in a B2B context Hands-on experience with Martech platforms, particularly HubSpot and Salesforce Strong commercial acumen with the ability to link marketing activity directly to revenue outcomes Demonstrated success launching or commercialising new technology products or propositions Excellent communication, negotiation and presentation skills Applied experience using AI tools in a marketing or customer context Bachelor’s degree or higher in Business, Marketing, Technology or a related field, with 5+ years in B2B marketing If you are interested in this opportunity, click on apply and submit your resume today! At Wilson Parking, we are building a workforce that is representative of the community we protect. We welcome people from diverse backgrounds and are committed to supporting our Aboriginal and Torres Strait Islander Peoples with employment and career opportunities. We have an inclusive culture where innovation and teamwork are encouraged. If you wish to make a positive change in your community, contact us today.

Responsibilities

Develop and execute B2B value propositions and go-to-market strategies to drive adoption of digital platforms like Spott and Shuffle. Manage B2B Martech platforms and collaborate cross-functionally to drive revenue, retention, and partner acquisition.