The Role
We are looking for a skilled and proactive Digital Executive to support the project management & CRM teams of our department. Reporting to the Head of Product Design & UX, you will be responsible for maintaining our CRM database, creating targeted campaigns, and analysing customer data to uncover opportunities for growth particularly within the Arts and Entertainment sector. You will also be on hand to support our project managers with any admin related tasks such as CMS updates, task allocation, creation of spreadsheets to track client amends.
ESSENTIAL SKILLS
- Translate data insights into actionable recommendations to improve campaign performance.
- Work closely with the CRM Manager, sales, marketing, and project management teams to align on goals and execution.
- Provide feedback on campaign performance and customer trends.
- Manage multiple projects and deadlines efficiently without compromising quality.
- Proactively resolve issues within CRM systems or campaign processes.
- Prioritise responsibilities based on business objectives and deliver high-impact results.
- Demonstrate strong attention to detail and problem-solving skills in a fast-paced environment.
Team
As a Digital Executive, you will be a key member of the Digital Product Development and wider AKA Digital team, working closely with:
- CRM Manager: Collaborate on strategy, customer journey improvements, and performance insights.
- Project Managers: Provide administrative support, ensure project milestones are met, and help maintain project momentum.
- Design and Development Team: Coordinate on CRM integrations and technical troubleshooting.
Your contributions will be key in driving customer engagement, streamlining project delivery, and improving overall business efficiency.
ESSENTIAL REQUIREMENTS
- Minimum 4 years previous experience as a Senior Marketing Manager or Marketing Director in theatre, arts or events / entertainment marketing.
- Strong understanding and experience of the London and/or UK Theatre landscape is essential
- A passion for attending theatre and live entertainment
- Previous experience with or inside an agency environment is preferable.
- Can work autonomously.
- Manage multiple high-level client relationships at once.
- Actively seeks solutions to problems without consultation.
- Anticipates clients’ needs.
- Can lead proactively and positively to bring out the best in the team
- Can line manage team members to train and enable their development
- Actively finds ways to promote creative solutions to service client needs.
- Diverse and current expertise across the entertainment sector.
- Strong focus on client satisfaction.
- Confidence to make solid recommendations.
- Can challenge both clients and senior colleagues.
- First point of contact for clients.
DELIVER SOUND STRATEGY AND EXCELLENT TEAM PERFORMANCE AS ACCOUNT DIRECTOR.
- Develop clear objectives for clients, ensuring client aims are fully understood and communicated in achievable plans by all members of account team.
- Deliver a can-do attitude when it comes to client delivery and moving workflow through the agency.
- Translate briefs into action, monitor progress throughout the agency, and ensure delivery of desired results.
- Drive the team to deliver outstanding client service by anticipating, recognising, and meeting client needs and provide the best value for money in terms of cost/advice.
- Encourage the team to strive for accountability, to measure results and report to clients across all aspects of the integrated campaign.
- Direct the allocation of resources across project team required to deliver optimum results.
- Empower and motivate team members to achieve excellence across their work.
- Raise the profile of your project team internally and externally by recognising and praising good work and encouraging team participation.
- Challenge the client and push boundaries with regards to creativity and innovation. Continually review work with projects team to develop new and creative ways to add value to sales campaigns.
- Ensure client satisfaction and retention across all projects for which you are responsible.
- Ensure the overall quality of work before presentation to client.Develop and maintain excellent working relationships, using influence to build consensus and support between the Strategy and Account Management team and other departments, seeking win-win solutions and ensuring issues are resolved.
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