Hello. We’re Haleon—a new world-leading consumer health company, shaped by all who join us. Together, we’re improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands—including Voltaren, Sensodyne, Dr. Best, VitaSprint, Fenistil, Otriven, and Centrum—through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving this in a company that we control, in an environment we’re co-creating, and a culture that’s uniquely ours. This is an exciting time to join us and help shape the future.
The Digital Expert Marketing Manager is responsible to drive PTA (Pharmazeutisch-technische Assistenten) brand recommendations of Haleon OTC products via PTA Program. Key objective will include growing engagement of all PTA digital activations on the Haleon Health Partner (HHP) platform for OTC brands.

Responsibilities:

• Develop and implement PTA content strategies to drive engagement on the Haleon HealthPartner (HHP) platform with focus on:
• interactive and target-oriented learning formats,
• planning and superior execution of digital media campaigns,
• conception and implementation of communication strategy to promote digital PTA campaigns throughout all relevant HCP channels,
• test, learn & implement new digital lever.
• Monitor and analyse performance on PTA engagement program metrics as well as market and competition PTA trends:
• implementing new Expert-PTA engagement-strategies.
• Cross-functional collaboration with expert / brand marketing teams, ComEx and sales teams to:
• own PTA Operational Calendar and engagement strategy,
• drive strong customer engagement and in-store support.
• Manage budget spendings of PTA program.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5 or more years of experience in brand or expert marketing, preferably in Consumer Products or Over-the-Counter (OTC) marketing.
• Proven experience in digital and performance marketing and implementation of marketing strategies.
• Experience developing and implementing digital campaigns, ideally within target group of HCPs / PTAs.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in leading multiple internal and external cross-functional stakeholders.
• First leadership skills & independence in driving the project towards the agreed result.
• Innovative, test & learn approach.
• Excellent communication and collaboration skills.
• Fluency in German and English language.

Our Benefits:

• Join a dynamic team in an inspiring and international environment, right in the heart of Munich. Embrace our engaging culture of open, direct communication, or “Du-Kultur,” while working in a central location.
• Enjoy the flexibility of remote work while maintaining a healthy work-life balance. Our hybrid model allows employees to work from the office three days per week, with the option to work from home as needed. Additionally, you can work up to 10 days per year from abroad, and our flexible time-tracking models provide even more freedom.
• We offer more than just a paycheck. Along with a competitive salary aligned with the collective agreement, you’ll receive a performance-based bonus that recognizes your contributions to our shared success. As per our agreement, you’ll enjoy at least 30 vacation days, special leave for important occasions, holiday pay, an annual bonus, and a company pension plan.
• We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package. We support mothers, fathers, and same-sex couples in family planning. Following the birth of a child, employees are entitled to family-friendly time off, as well as a birth allowance, a childcare subsidy, and access to emergency childcare services to ease your return to work.
• Health and well-being are a priority. We provide comprehensive health benefits, including vaccinations, regular access to our products, and sports-related perks. Plus, you’ll enjoy attractive corporate discounts on fashion, sports activities, concerts, and lifestyle offerings, as well as a subsidized canteen with healthy meal options.
• Your growth matters to us. We offer an extensive range of training opportunities, covering leadership, business skills, and technical competencies. You can even participate in our own “Mini-MBA” program at no cost to advance your career.
• We also make mobility easy and sustainable with a travel allowance, free underground parking in Munich, and our “Lease-a-bike” program.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Accommodation Requests
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• Develop and implement PTA content strategies to drive engagement on the Haleon HealthPartner (HHP) platform with focus on:
• interactive and target-oriented learning formats,
• planning and superior execution of digital media campaigns,
• conception and implementation of communication strategy to promote digital PTA campaigns throughout all relevant HCP channels,
• test, learn & implement new digital lever.
• Monitor and analyse performance on PTA engagement program metrics as well as market and competition PTA trends:
• implementing new Expert-PTA engagement-strategies.
• Cross-functional collaboration with expert / brand marketing teams, ComEx and sales teams to:
• own PTA Operational Calendar and engagement strategy,
• drive strong customer engagement and in-store support.
• Manage budget spendings of PTA program