Since 1998 here at Platypus Shoes we have made it our business to deck out every single person who walks through our doors with the freshest footwear from all the biggest brands. But we reckon life goes beyond shoes. We believe it’s what you do in them that truly counts. So stay out late. Wake up early. Walk there, run back. Stand tall and be a champion in a crowd of Naysayers. We’re for the ones that dance harder, sing louder and don’t care what anyone else thinks. This is your story. Play Life Loud.
Platypus Shoes is a part of the Accent Group which is the largest footwear group with over 850+ stores, 34 brands and 30+ online platforms including; Glue Store, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy!

WHAT WE ARE LOOKING FOR:

• 3-5+ years of experience in performance marketing or paid media in ecommerce or retail
• Proven track record managing campaigns across paid search, paid social and remarketing channels
• Strong knowledge of Google Ads, Meta Ads Manager, Google Merchant Center, and audience segmentation tools
• Experience managing six-figure monthly budgets and optimising for ROI & profitability
• Ability to manage multiple campaign types (acquisition, retention, win-back) with precision
• Commercial mindset with clear understanding of key ecommerce KPIs and campaign profitability
• Collaborative approach with the ability to align campaigns to brand and product direction
• Strong analytical skills and experience using tools like GA4 and Looker Studio
• Proactive, data-driven, and constantly looking for ways to improve
  We’re a high-performing team with big goals and plenty of opportunity to grow. You’ll have the freedom to test, learn, and scale what works & fast! If you’re a performance marketing expert who thrives on hitting targets, scaling campaigns, and making data-led decisions, this is your chance to make a real impact.
  At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people

ABOUT THE ROLE:

Platypus Shoe’s is looking for a performance marketing expert to join our digital team on a 12-month contract. In this role, you’ll lead the strategy and execution of paid media across ecommerce and marketing campaigns, driving new customer acquisition and retention, optimising spends, and delivering strong, profitable results.
You’ll work closely with the Marketing and Digital teams, reporting to the Head of Digital, in an individual contributor capacity with no direct reports. Your focus will be on ensuring campaigns are effective end-to-end—from audience targeting to delivering a seamless onsite experience in collaboration with the digital team. You’ll also contribute to SEO strategy and guidance, ensuring alignment between paid and organic channels to maximise performance.

YOUR KEY RESPONSIBILITIES INCLUDE BUT NOT LIMITED TO:

• Lead the planning, execution and optimisation of paid media campaigns across Google Ads, Meta, TikTok and other platforms
• Manage budgets across channels, ensuring efficient spend and strong ROI
• Build and activate audience segments using our CDP (Amperity) to support acquisition, retention and win-back strategies
• Own Google Merchant Centre, managing product feeds and optimising shopping campaigns
• Work closely with Marketing to align campaigns with key brand, product, and trade priorities
• Partner with the Digital team to ensure a seamless end-to-end customer journey
• Collaborate with affiliate partners and identify new scalable performance opportunities
• Continuously test and optimise audiences, creatives, bidding strategies and landing pages
• Report on profitability, ecommerce revenue, ROAS and CPA using GA4 and Looker Studio
• Support the Digital team on SEO best practices, ensuring alignment across paid and organic
• Deliver clear campaign reporting and insights to stakeholders
• Stay across industry trends and platform changes to keep performance efforts future-focused