Digital Growth Manager at Sweed Beauty

Stockholm, Stockholm, Sweden -

Full Time

Start Date

Immediate

Expiry Date

01 Oct, 26

Salary

0.0

Posted On

03 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Growth Strategy, Performance Marketing, Paid Media Strategy, Content Creation, Copywriting, Data Analysis, E-commerce, Direct-to-Consumer, Budget Management, A/B Testing, Consumer Behavior Analysis, Team Leadership, Stakeholder Management, Strategic Planning, Social-First Marketing, English Fluency

Industry

Personal Care Product Manufacturing

Description

Location: Stockholm Reports to: Head of Marketing, CEO About Sweed Beauty Sweed is a Swedish prestige beauty brand redefining effortless beauty through innovative, clean and vegan products inspired by the Scandinavian approach to beauty. With a fast-growing global presence across retail, e-commerce, and social platforms, we're on a mission to build one of the world's leading beauty brands. The Role We are looking for a commercially minded and creatively driven Digital Marketing Manager to lead our digital growth efforts across all channels. This is a hybrid role for someone who thrives at the intersection of brand, content, performance, and commerce. The ideal candidate has a deep understanding of the beauty industry and consumer behavior, can translate data into actionable insights, and knows how to create compelling digital experiences that drive both brand awareness and revenue. They are equally comfortable reviewing and creating creative concepts, analyzing campaign performance, and making strategic business decisions. This role will oversee digital marketing strategy, content execution, paid media performance, and creative asset development while ensuring all activities support the brand's commercial objectives. Key Responsibilities Digital Strategy & Growth Own and execute Sweed's digital growth strategy across all channels. Drive customer acquisition, retention, and revenue through data-driven marketing. Optimize key business metrics, budgets, and commercial performance. Performance Marketing Lead paid media strategy and performance across key digital channels. Drive campaign optimization, creative A/B testing, audience growth, and reporting. Content & Creative Create and execute content with excellent skills in copy, photo and video to oversee creatives across paid, owned, and earned channels. Ensure all content supports both brand building and commercial objectives. Consumer Insights & Analytics Translate consumer, market, and performance insights into growth opportunities. Present strategic recommendations and foster a data-driven marketing culture. Team Leadership Oversee the content team while driving cross-functional collaboration. Build scalable processes and ensure high-quality execution across the creative function. Who you are 5+ years of experience in digital, growth, or performance marketing. Proven experience in the beauty, skincare, cosmetics, fashion, or lifestyle industry. Experience leading creative/content and performance marketing. Strong understanding of e-commerce and direct-to-consumer business. Commercially minded with strong analytical skills and experience managing budgets and performance. Strong creative judgment with a deep understanding of social-first marketing and consumer behavior. Experience leading cross-functional teams and managing stakeholders. Strategic, hands-on, entrepreneurial, and an excellent communicator. Fluency in English Why Sweed A high-ownership role where your decisions directly shape Sweed's marketing results Direct line and close collaboration with the management team Real influence over commercial structure, partner strategy and ways of working You won't just execute a playbook, you'll help write it A culture that values curiosity, entrepreneurial drive and long-term thinking over noise and activity We're building something – and we want people who want to be part of that story

Responsibilities

Lead the digital growth strategy to drive customer acquisition, retention, and revenue across all digital channels. Oversee paid media performance, content execution, and the creative team to align brand building with commercial objectives.