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Digital Insurance Team Member -Sales and Marketing at Allianz Global Corporate & Specialty SE

Ankara, Ankara, Turkey -

Full Time

Start Date

Immediate

Expiry Date

13 Feb, 26

Salary

0.0

Posted On

15 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, E-commerce, Data Analysis, Data-driven Marketing, Funnel Management, Customer Behavior, Insurance Products, Analytics Tools, English Proficiency, Teamwork, Self-motivation, Solution Orientation, Artificial Intelligence, Data Analytics, Data Intelligence, ChatGPT

Industry

Financial Services

Description

What do we expect you to bring? Bachelor's degree, preferably in marketing, communaciton, business or a related field, Min. 5 years experience in digital marketing in e-commerce companies or related field, Ability to analyze and understand data is a must, experience on data-driven marketing strategies will be appreciated, Experience in digital marketing area is a must, Product and service development experience is highly appreciated. Basic understanding and sense of funnel management and funnel maiximization, Passionate about understanding digital customer behavior, Knowledge on insurance products is a plus, Basic knowledge of Analytics tools, Advanced command in verbal and written English, Teamwork oriented, self-motivated, solution oriented and open minded Having knowledge in Artificial Intelligence (AI) development, Data Analytics, Data Intelligence, AI/Data Strategy, and ChatGPT. How can you make an impact? Grow digital customer base by means of data-driven website and landing page personalisations and customizations to leverage better throughout the sales funnel, e-commerce capabilities. Analyze user behavior using analytical tools, generate UX/UI improvement ideas to increase conversions. Understand e-com sales journeys and improve on funnel conversions, Use analytical insights and customer insights to drive A/B tests and other tools to reach better conversions. Stay updated with the latest trends, best practices and recent developments in digital marketing and insurance area.

Responsibilities

Grow the digital customer base through data-driven website and landing page personalizations. Analyze user behavior to generate UX/UI improvement ideas and enhance funnel conversions.