YOUR PROFILE

• A Master’s degree in Communications, Marketing, Media Studies, or a related field.
• Initial work experience after graduation (combined e.g., internships, working student roles) in digital communications, employee communications, or social media.
• A creative and strategic mindset with the ability to contribute to innovative communication approaches.
• Basic project management skills, including planning, organization, and collaboration across teams and agencies.
• Familiarity with digital tools, Office 365, analytics platforms, or AI-driven solutions is a big plus.
• Strong creative and writing skills, with the ability to tailor messages to diverse audiences.
• A proactive and curious mindset, eager to explore new trends and technologies – from intranet features to social media content.
• Excellent English skills (German is a plus), with a knack for clear and compelling communication.
• A collaborative approach and ability to adapt to a dynamic environment.
  The salary range is approximately EUR 60,000 - 80,000 gross depending on knowledge and experience plus benefits. We are posting this job ad online until we see a relevant amount of applications. After that we’ll stop the posting.
  At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
  Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

YOUR TASKS

As Digital Internal Communications Manager, you will be at the heart of ensuring Beiersdorf’s internal voice resonates across the organization. Your focus will be on fostering a sense of belonging and strengthening connections through engaging, meaningful content, impactful communication formats and best-in-class communication channels. As channel owner for our global intranet, you will constantly optimize the channel and implement new features and tools. In addition to internal communication, you will actively support Beiersdorf’s external social media channels by creating content, identifying relevant topics, and helping translate internal stories for external audiences. Leveraging data, technology, and AI-driven innovations, you will help shape a collaborative and effective workplace culture.
This is your chance to shape the future of digital communication at Beiersdorf. Whether you’re passionate about harnessing AI to revolutionize the workplace, skilled in social media storytelling, or a communication expert ready to amplify our channels such as Sharepoint, you can play a pivotal role in driving innovation and impact.

KEY RESPONSIBILITIES:

• Digital Communication: Implement and optimize corporate communication initiatives across digital channels to ensure impactful communication on the right platforms.
• Creative Content Development: Craft high-performing content primarily for internal audiences, aligned with Beiersdorf’s purpose and vision.
• Community Management & Audience Engagement: Build, manage, and grow digital communities to foster engagement and accelerate employee sense of belonging. You think across platforms – social media experience is a plus here.
• Internal Channels & Infrastructure: Strengthen internal communication infrastructure with a focus on the intranet as the primary platform for corporate messages.
• Channel Guidance for internal Stakeholders: Provide strategic direction for internal communication and support for country-level communication teams, ensuring alignment and consistency in approach.
• External Social Media Execution: Actively support Beiersdorf’s external corporate social media channels (such as LinkedIn) by, transforming internal stories into compelling external content.
• Performance Monitoring: Use data-driven insights to evaluate and improve digital content(-formats).
• AI Integration & Workplace Efficiency: Identify and implement AI-driven solutions to streamline processes, enhance team workflows, and drive efficiency in corporate communication.