Digital Loyalty Account Manager at Swedish Match North America LLC
Richmond, VA 23219, USA -
Full Time


Start Date

Immediate

Expiry Date

16 Sep, 25

Salary

82500.0

Posted On

17 Jun, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Computer Skills, Leadership, Excel, Presentation Skills, Powerpoint, Convenience

Industry

Marketing/Advertising/Sales

Description

Swedish Match North America LLC, develops, manufactures, and sells quality products with market-leading brands such as ZYN nicotine pouches and other smokeless tobacco products. Our vision is “A world without cigarettes,” and our mission is to provide adult consumers with alternatives that are enjoyable but have a lower risk than smoking. We are one of the fastest-growing consumer-packaged goods (CPG) producers and ZYN is the number one selling nicotine pouch in the US. In order to continually promote and create innovative products that support our vision, we are currently seeking
Digital Loyalty Account Manager. The successful candidate will manage planning and execution of the ZYN Digital Loyalty Program with chain customers nationwide.

SKILLS:

  • Strong planning, organization, leadership, analytical, and teamwork skills are required.
  • Knowledge of the importance of “big picture” thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
  • Proficient computer skills with Word, Excel and PowerPoint are required.
  • Accomplished presentation skills, including the ability to develop and deliver effective fact-based presentations in a persuasive format.
    Education: Bachelor’s degree or equivalent experience in key account background.

EXPERIENCE:

  • Two to three years of sales experience with food, convenience, or mass merchandise channels of trade in a consumer goods area.
  • Familiarity with current and emerging loyalty and CRM trends.
  • Preferred loyalty program campaign experience.
Responsibilities
  • Identify, build, and administer retail customer digital loyalty programs that are consistent with Swedish Match promotional strategies.
  • Prioritize and recommend customer programs that prominently display and promote Swedish Match brands while enhancing brand equity.
  • Assess and evaluate the business results of assigned customers and recommend strategies and change strategies if necessary.
  • Develop preferred relationships with customer’s key decision-makers at all levels within the customer organization. These relationships will uniquely involve members of a chain’s Marketing and Category Management teams.
  • Gain and communicate a thorough understanding of competitive customer loyalty programs and strategies.
  • Review customer accounts to include assessment process; recommend improved strategies where needed.
  • Understand customer and consumer needs and provide value-added products.
  • Work with Field Sales to identify retailer loyalty programs that are consistent with Swedish Match brand development and promotional strategies.
  • Understand and utilize various data systems to evaluate customer loyalty program performance and identify opportunities to drive efficiency and expand customer loyalty program reach.
  • Play a key role in digital loyalty program trade spending budgets and forecasts.
    Requirements:
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